Smartfood Ready To Go Snacks Consumer Insights

Who buys Smartfood Ready To Go Snacks? Smartfood Ready To Go Snacks consumers are generally slightly higher income, African American, and lower middle age. Smartfood Ready To Go Snacks consumers are more likely to purchase Smartfood Ready To Go Snacks during larger pantry stocking trips. Brands such as Doritos, Utz, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Smartfood Ready To Go Snacks Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.58
% of Basket $ (median)
5.6%
Total Basket $ (median)
$63.68

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  • Recent demographic data

Smartfood Ready To Go Snacks Consumer Demographics

demographic
index
Female
100
Male
99
<24
97
25-34
91
35-44
112
45-54
106
55-64
66
65+
73
African American
152
Asian
78
Caucasian
104
Hispanic
71
demographic
index
Has Kids
110
No Kids
77
- $20k
86
$20k-40k
92
$40k-60k
88
$60k-80k
85
$80k-100k
126
$100k-125k
109
$125k +
123
No College
88
College
101
Adv. Degree
108

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Smartfood Ready To Go Snacks Basket Affinity & Size

brand
basket affinity
Doritos 4.0x
Utz 3.9x
YoCrunch 3.8x
Ruffles 3.8x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
374

Where is Smartfood Ready To Go Snacks Purchased?

channels
index
Club
91
Dollar
245
Drug
76
Food
67
Gas & Convenience
27
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.7x
Utz 1.7x
YoCrunch 1.7x
Perdue 1.5x

How Did They Pay?

method
index
Cash
121
Credit
91
Debit
97
Food Stamps
130

When is Smartfood Ready To Go Snacks Purchased?

day of week
Sun
16.2%
Mon
13.6%
Tue
12.1%
Wed
12.5%
Thu
12.5%
Fri
15.8%
Sat
17.3%
time of day
Morning
16.0%
Noon
17.9%
Afternoon
32.7%
Evening
26.9%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Smartfood Ready To Go Snacks consumers purchase?

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Why do Smartfood Ready To Go Snacks consumers try new brands?

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Where do Smartfood Ready To Go Snacks consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smartfood Ready To Go Snacks Target Market

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Who actually buys Smartfood Ready To Go Snacks? Do these consumers match the intended target market of Smartfood Ready To Go Snacks?

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What motivates the target market to purchase Smartfood Ready To Go Snacks?

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What other target market should Smartfood Ready To Go Snacks look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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