Smartfood Ready To Go Snacks Consumer Insights

Who buys Smartfood Ready To Go Snacks?

A Smartfood Ready To Go Snacks consumer is generally slightly higher income, African American, and lower middle age. Smartfood Ready To Go Snacks consumers are more likely to purchase Smartfood Ready To Go Snacks during larger pantry stocking trips. Brands such as Doritos, Utz, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Smartfood Ready To Go Snacks Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.58
% of Basket $ (median)
5.6%
Total Basket $ (median)
$63.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smartfood Ready To Go Snacks Consumer Demographics

demographic
index
Female
100
Male
99
<24
97
25-34
91
35-44
112
45-54
106
55-64
66
65+
73
African American
152
Asian
78
Caucasian
104
Hispanic
71
demographic
index
Has Kids
110
No Kids
77
- $20k
86
$20k-40k
92
$40k-60k
88
$60k-80k
85
$80k-100k
126
$100k-125k
109
$125k +
123
No College
88
College
101
Adv. Degree
108

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Smartfood Ready To Go Snacks Basket Affinity & Size

brand
basket affinity
Doritos 4.0x
Utz 3.9x
YoCrunch 3.8x
Ruffles 3.8x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
374

Where is Smartfood Ready To Go Snacks Purchased?

channels
index
Club
91
Dollar
245
Drug
76
Food
67
Gas & Convenience
27
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.7x
Utz 1.7x
YoCrunch 1.7x
Perdue 1.5x

How Did They Pay?

method
index
Cash
121
Credit
91
Debit
97
Food Stamps
130

When is Smartfood Ready To Go Snacks Purchased?

day of week
Sun
16.2%
Mon
13.6%
Tue
12.1%
Wed
12.5%
Thu
12.5%
Fri
15.8%
Sat
17.3%
time of day
Morning
16.0%
Noon
17.9%
Afternoon
32.7%
Evening
26.9%
Late
6.5%

About Our Smartfood Ready To Go Snacks Consumer Insights

How do we know who buys Smartfood Ready To Go Snacks? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Smartfood Ready To Go Snacks consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.