Smarties Consumer Insights

Who buys Smarties?

A Smarties consumer is generally slightly higher income, Caucasian, and upper middle age. Smarties consumers are more likely to purchase Smarties during larger pantry stocking trips. Brands such as Skittles, Hershey's Kisses, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Smarties Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.7%
Total Basket $ (median)
$29.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smarties Consumer Demographics

demographic
index
Female
104
Male
61
<24
73
25-34
84
35-44
105
45-54
116
55-64
106
65+
72
African American
90
Asian
43
Caucasian
111
Hispanic
66
demographic
index
Has Kids
106
No Kids
86
- $20k
88
$20k-40k
98
$40k-60k
99
$60k-80k
99
$80k-100k
108
$100k-125k
105
$125k +
100
No College
101
College
98
Adv. Degree
110

Understand Smarties Consumer Behavior

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Smarties Basket Affinity & Size

brand
basket affinity
Skittles 17.0x
Hershey's Kisses 11.4x
Kit Kat 9.6x
Twizzlers 9.6x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
275

Where is Smarties Purchased?

channels
index
Beauty
3
Club
4
Dollar
1437
Drug
96
Food
34
Gas & Convenience
56
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hershey's Kisses 1.4x
Hawaiian Punch 1.4x
Armour 1.4x
Hunt's Snack Pack 1.4x

How Did They Pay?

method
index
Cash
103
Credit
100
Debit
101
Food Stamps
98

When is Smarties Purchased?

day of week
Sun
12.6%
Mon
12.7%
Tue
13.5%
Wed
14.7%
Thu
15.9%
Fri
15.1%
Sat
15.5%
time of day
Morning
17.0%
Noon
16.7%
Afternoon
33.3%
Evening
27.3%
Late
5.7%

About Our Smarties Consumer Insights

How do we know who buys Smarties? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Smarties consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.