Smarties Consumer Insights

Who buys Smarties?

A Smarties consumer is generally slightly higher income, Caucasian, and upper middle age. Smarties consumers are more likely to purchase Smarties during larger pantry stocking trips. Brands such as Skittles, Hershey's Kisses, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Smarties Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.7%
Total Basket $ (median)
$29.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smarties Consumer Demographics

demographic
index
Female
104
Male
61
<24
73
25-34
84
35-44
105
45-54
116
55-64
106
65+
72
African American
90
Asian
43
Caucasian
111
Hispanic
66
demographic
index
Has Kids
106
No Kids
86
- $20k
88
$20k-40k
98
$40k-60k
99
$60k-80k
99
$80k-100k
108
$100k-125k
105
$125k +
100
No College
101
College
98
Adv. Degree
110

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Smarties Basket Affinity & Size

brand
basket affinity
Skittles 17.0x
Hershey's Kisses 11.4x
Kit Kat 9.6x
Twizzlers 9.6x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
275

Where is Smarties Purchased?

channels
index
Beauty
3
Club
4
Dollar
1437
Drug
96
Food
34
Gas & Convenience
56
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hershey's Kisses 1.4x
Hawaiian Punch 1.4x
Armour 1.4x
Hunt's Snack Pack 1.4x

How Did They Pay?

method
index
Cash
103
Credit
100
Debit
101
Food Stamps
98

When is Smarties Purchased?

day of week
Sun
12.6%
Mon
12.7%
Tue
13.5%
Wed
14.7%
Thu
15.9%
Fri
15.1%
Sat
15.5%
time of day
Morning
17.0%
Noon
16.7%
Afternoon
33.3%
Evening
27.3%
Late
5.7%

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Find Answers to Questions

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Which brands do Smarties consumers switch to?

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Why do consumers stop buying Smarties products?

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Which retailers do Smarties shoppers prefer to shop at?

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What motivates consumers to try Smarties products?

Research the Smarties Target Market

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Who actually buys Smarties? Do these consumers match the intended target market of Smarties?

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What motivates the target market to buy Smarties?

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What other target market should Smarties look at?

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Which other brands have a similar target market?

About Our Smarties Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.