SmartyKat Consumer Insights

Who buys SmartyKat?

A SmartyKat consumer is generally very low income, Caucasian, and adolescent age. SmartyKat consumers are more likely to purchase SmartyKat during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

SmartyKat Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
6.4%
Total Basket $ (median)
$62.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

SmartyKat Consumer Demographics

demographic
index
Female
101
Male
93
<24
157
25-34
103
35-44
89
45-54
101
55-64
127
65+
71
African American
31
Asian
33
Caucasian
116
Hispanic
56
demographic
index
Has Kids
76
No Kids
155
- $20k
140
$20k-40k
121
$40k-60k
117
$60k-80k
90
$80k-100k
83
$100k-125k
82
$125k +
70
No College
106
College
101
Adv. Degree
88

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SmartyKat Basket Affinity & Size

brand
basket affinity
Purina Friskies 21.7x
Arm & Hammer 7.7x
Swiffer 5.5x
Febreze 5.2x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
337

Where is SmartyKat Purchased?

channels
index
Drug
1
Food
6
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.6x
Maxwell House 1.5x
Snyders Of Hanover 1.4x
Marlboro 1.4x

How Did They Pay?

method
index
Cash
86
Credit
97
Debit
118
Food Stamps
53

When is SmartyKat Purchased?

day of week
Sun
16.7%
Mon
12.1%
Tue
11.6%
Wed
12.3%
Thu
12.5%
Fri
15.1%
Sat
19.6%
time of day
Morning
13.4%
Noon
18.0%
Afternoon
33.8%
Evening
25.7%
Late
9.1%

Get More SmartyKat Data

Contact us for the latest SmartyKat consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do SmartyKat consumers switch to?

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Why do consumers stop buying SmartyKat products?

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Which retailers do SmartyKat shoppers prefer to shop at?

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What motivates consumers to try SmartyKat products?

Research the SmartyKat Target Market

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Who actually buys SmartyKat? Do these consumers match the intended target market of SmartyKat?

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What motivates the target market to purchase SmartyKat?

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What other target market should SmartyKat look at?

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Which other brands have a similar target market?

About Our SmartyKat Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.