SmartyKat Consumer Insights

Who buys SmartyKat? A SmartyKat consumer is generally very low income, Caucasian, and adolescent age. SmartyKat consumers are more likely to purchase SmartyKat during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

SmartyKat Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
6.4%
Total Basket $ (median)
$62.56

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

SmartyKat Consumer Demographics

demographic
index
Female
101
Male
93
<24
157
25-34
103
35-44
89
45-54
101
55-64
127
65+
71
African American
31
Asian
33
Caucasian
116
Hispanic
56
demographic
index
Has Kids
76
No Kids
155
- $20k
140
$20k-40k
121
$40k-60k
117
$60k-80k
90
$80k-100k
83
$100k-125k
82
$125k +
70
No College
106
College
101
Adv. Degree
88

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SmartyKat Basket Affinity & Size

brand
basket affinity
Purina Friskies 21.7x
Arm & Hammer 7.7x
Swiffer 5.5x
Febreze 5.2x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
337

Where is SmartyKat Purchased?

channels
index
Drug
1
Food
6
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.6x
Maxwell House 1.5x
Snyders Of Hanover 1.4x
Marlboro 1.4x

How Did They Pay?

method
index
Cash
86
Credit
97
Debit
118
Food Stamps
53

When is SmartyKat Purchased?

day of week
Sun
16.7%
Mon
12.1%
Tue
11.6%
Wed
12.3%
Thu
12.5%
Fri
15.1%
Sat
19.6%
time of day
Morning
13.4%
Noon
18.0%
Afternoon
33.8%
Evening
25.7%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do SmartyKat consumers purchase?

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Why do SmartyKat consumers try new brands?

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Where do SmartyKat consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the SmartyKat Target Market

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Who actually buys SmartyKat? Do these consumers match the intended target market of SmartyKat?

Thought bubble

What motivates the target market to purchase SmartyKat?

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What other target market should SmartyKat look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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