Smirnoff Consumer Insights

Who buys Smirnoff? A Smirnoff consumer is generally slightly lower income, African American, and senior age. Smirnoff consumers are more likely to purchase Smirnoff during larger pantry stocking trips. Brands such as Bud Light, Marlboro Gold Pack, and Canada Dry also tend to be purchased in the same trip. Sample consumer insights data below.

Smirnoff Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.95
% of Basket $ (median)
37.3%
Total Basket $ (median)
$37.37

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Smirnoff Consumer Demographics

demographic
index
Female
97
Male
129
<24
122
25-34
118
35-44
89
45-54
93
55-64
88
65+
144
African American
111
Asian
107
Caucasian
98
Hispanic
107
demographic
index
Has Kids
87
No Kids
130
- $20k
113
$20k-40k
108
$40k-60k
115
$60k-80k
91
$80k-100k
88
$100k-125k
94
$125k +
89
No College
113
College
102
Adv. Degree
74

Understand Smirnoff Consumer Behavior

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Smirnoff Basket Affinity & Size

brand
basket affinity
Bud Light 19.7x
Marlboro Gold Pack 10.7x
Canada Dry 9.3x
7Up 7.6x
basket size
index
Urgent Need (1-2 Items)
92
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
101
Pantry Stocking (21+ Items)
144

Where is Smirnoff Purchased?

channels
index
Beauty
9
Club
34
Dollar
10
Drug
151
Food
147
Gas & Convenience
239
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.7x
Red Bull 1.6x
Marlboro 1.5x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
125
Credit
112
Debit
87
Food Stamps
34

When is Smirnoff Purchased?

day of week
Sun
11.3%
Mon
9.8%
Tue
10.8%
Wed
10.9%
Thu
13.9%
Fri
20.9%
Sat
22.5%
time of day
Morning
9.2%
Noon
13.2%
Afternoon
37.2%
Evening
32.7%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Smirnoff consumers purchase?

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Why do Smirnoff consumers try new brands?

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Where do Smirnoff consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smirnoff Target Market

Arrow and target

Who actually buys Smirnoff? Do these consumers match the intended target market of Smirnoff?

Thought bubble

What motivates the target market to purchase Smirnoff?

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What other target market should Smirnoff look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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