Smirnoff Consumer Insights

Who buys Smirnoff?

A Smirnoff consumer is generally slightly lower income, African American, and senior age. Smirnoff consumers are more likely to purchase Smirnoff during larger pantry stocking trips. Brands such as Bud Light, Marlboro Gold Pack, and Canada Dry also tend to be purchased in the same trip. See sample consumer insights data below.

Smirnoff Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$13.95
% of Basket $ (median)
37.3%
Total Basket $ (median)
$37.37

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smirnoff Consumer Demographics

demographic
index
Female
97
Male
129
<24
122
25-34
118
35-44
89
45-54
93
55-64
88
65+
144
African American
111
Asian
107
Caucasian
98
Hispanic
107
demographic
index
Has Kids
87
No Kids
130
- $20k
113
$20k-40k
108
$40k-60k
115
$60k-80k
91
$80k-100k
88
$100k-125k
94
$125k +
89
No College
113
College
102
Adv. Degree
74

Understand Smirnoff Consumer Behavior

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Smirnoff Basket Affinity & Size

brand
basket affinity
Bud Light 19.7x
Marlboro Gold Pack 10.7x
Canada Dry 9.3x
7Up 7.6x
basket size
index
Urgent Need (1-2 Items)
92
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
101
Pantry Stocking (21+ Items)
144

Where is Smirnoff Purchased?

channels
index
Beauty
9
Club
34
Dollar
10
Drug
151
Food
147
Gas & Convenience
239
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.7x
Red Bull 1.6x
Marlboro 1.5x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
125
Credit
112
Debit
87
Food Stamps
34

When is Smirnoff Purchased?

day of week
Sun
11.3%
Mon
9.8%
Tue
10.8%
Wed
10.9%
Thu
13.9%
Fri
20.9%
Sat
22.5%
time of day
Morning
9.2%
Noon
13.2%
Afternoon
37.2%
Evening
32.7%
Late
7.7%

About Our Smirnoff Consumer Insights

How do we know who buys Smirnoff? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Smirnoff consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.