Smirnoff Ice Consumer Insights

Who buys Smirnoff Ice? A Smirnoff Ice consumer is generally very low income, Hispanic, and adolescent age. Smirnoff Ice consumers are more likely to purchase Smirnoff Ice during larger pantry stocking trips. Brands such as Bud Light, Lays Wavy, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Smirnoff Ice Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.99
% of Basket $ (median)
17.5%
Total Basket $ (median)
$45.62

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Smirnoff Ice Consumer Demographics

demographic
index
Female
100
Male
99
<24
191
25-34
120
35-44
95
45-54
85
55-64
71
65+
77
African American
146
Asian
87
Caucasian
93
Hispanic
161
demographic
index
Has Kids
99
No Kids
102
- $20k
143
$20k-40k
125
$40k-60k
116
$60k-80k
89
$80k-100k
77
$100k-125k
80
$125k +
72
No College
122
College
101
Adv. Degree
68

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Smirnoff Ice Basket Affinity & Size

brand
basket affinity
Bud Light 12.4x
Lays Wavy 4.9x
Sunny Meadow 4.3x
French's 4.2x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
270

Where is Smirnoff Ice Purchased?

channels
index
Club
15
Dollar
27
Drug
42
Food
107
Gas & Convenience
116
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.8x
Red Bull 1.7x
Monster Energy 1.7x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
122
Credit
86
Debit
109
Food Stamps
68

When is Smirnoff Ice Purchased?

day of week
Sun
13.4%
Mon
8.9%
Tue
8.5%
Wed
10.6%
Thu
11.1%
Fri
21.3%
Sat
26.4%
time of day
Morning
8.1%
Noon
11.6%
Afternoon
33.4%
Evening
36.0%
Late
10.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Smirnoff Ice consumers purchase?

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Why do Smirnoff Ice consumers try new brands?

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Where do Smirnoff Ice consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smirnoff Ice Target Market

Arrow and target

Who actually buys Smirnoff Ice? Do these consumers match the intended target market of Smirnoff Ice?

Thought bubble

What motivates the target market to purchase Smirnoff Ice?

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What other target market should Smirnoff Ice look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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