Smirnoff Ice Consumer Insights

Who buys Smirnoff Ice?

A Smirnoff Ice consumer is generally very low income, Hispanic, and adolescent age. Smirnoff Ice consumers are more likely to purchase Smirnoff Ice during larger pantry stocking trips. Brands such as Bud Light, Lays Wavy, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Smirnoff Ice Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.99
% of Basket $ (median)
17.5%
Total Basket $ (median)
$45.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smirnoff Ice Consumer Demographics

demographic
index
Female
100
Male
99
<24
191
25-34
120
35-44
95
45-54
85
55-64
71
65+
77
African American
146
Asian
87
Caucasian
93
Hispanic
161
demographic
index
Has Kids
99
No Kids
102
- $20k
143
$20k-40k
125
$40k-60k
116
$60k-80k
89
$80k-100k
77
$100k-125k
80
$125k +
72
No College
122
College
101
Adv. Degree
68

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Smirnoff Ice Basket Affinity & Size

brand
basket affinity
Bud Light 12.4x
Lays Wavy 4.9x
Sunny Meadow 4.3x
French's 4.2x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
270

Where is Smirnoff Ice Purchased?

channels
index
Club
15
Dollar
27
Drug
42
Food
107
Gas & Convenience
116
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.8x
Red Bull 1.7x
Monster Energy 1.7x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
122
Credit
86
Debit
109
Food Stamps
68

When is Smirnoff Ice Purchased?

day of week
Sun
13.4%
Mon
8.9%
Tue
8.5%
Wed
10.6%
Thu
11.1%
Fri
21.3%
Sat
26.4%
time of day
Morning
8.1%
Noon
11.6%
Afternoon
33.4%
Evening
36.0%
Late
10.8%

Get More Smirnoff Ice Data

Contact us for the latest Smirnoff Ice consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Smirnoff Ice consumers switch to?

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Why do consumers stop buying Smirnoff Ice products?

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Which retailers do Smirnoff Ice shoppers prefer to shop at?

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What motivates consumers to try Smirnoff Ice products?

Research the Smirnoff Ice Target Market

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Who actually buys Smirnoff Ice? Do these consumers match the intended target market of Smirnoff Ice?

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What motivates the target market to buy Smirnoff Ice?

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What other target market should Smirnoff Ice look at?

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Which other brands have a similar target market?

About Our Smirnoff Ice Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.