Smithfield Consumer Insights

Who buys Smithfield? Smithfield consumers are generally median income, African American, and senior age. Smithfield consumers are more likely to purchase Smithfield during larger pantry stocking trips. Brands such as Sunny Meadow, Perdue, and Domino also tend to be purchased in the same trip. Sample consumer insights data below.

Smithfield Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.39
% of Basket $ (median)
8.8%
Total Basket $ (median)
$72.39

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Smithfield Consumer Demographics

demographic
index
Female
101
Male
88
<24
65
25-34
86
35-44
93
45-54
119
55-64
125
65+
176
African American
174
Asian
63
Caucasian
105
Hispanic
62
demographic
index
Has Kids
97
No Kids
107
- $20k
100
$20k-40k
103
$40k-60k
105
$60k-80k
105
$80k-100k
103
$100k-125k
97
$125k +
81
No College
103
College
100
Adv. Degree
96

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Smithfield Basket Affinity & Size

brand
basket affinity
Sunny Meadow 5.4x
Perdue 5.2x
Domino 4.2x
Jimmy Dean 4.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
431

Where is Smithfield Purchased?

channels
index
Beauty
1
Club
166
Dollar
50
Drug
2
Food
205
Gas & Convenience
6
Mass
27
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.0x
Perdue 1.7x
Utz 1.7x
Domino 1.7x

How Did They Pay?

method
index
Cash
82
Credit
102
Debit
104
Food Stamps
144

When is Smithfield Purchased?

day of week
Sun
17.3%
Mon
12.0%
Tue
12.3%
Wed
13.0%
Thu
11.0%
Fri
15.3%
Sat
19.0%
time of day
Morning
15.2%
Noon
17.8%
Afternoon
36.2%
Evening
26.1%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Smithfield consumers purchase?

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Why do Smithfield consumers try new brands?

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Where do Smithfield consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smithfield Target Market

Arrow and target

Who actually buys Smithfield? Do these consumers match the intended target market of Smithfield?

Thought bubble

What motivates the target market to purchase Smithfield?

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What other target market should Smithfield look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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