Smithfield Consumer Insights

Who buys Smithfield?

A Smithfield consumer is generally median income, African American, and senior age. Smithfield consumers are more likely to purchase Smithfield during larger pantry stocking trips. Brands such as Sunny Meadow, Perdue, and Domino also tend to be purchased in the same trip. See sample consumer insights data below.

Smithfield Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.39
% of Basket $ (median)
8.8%
Total Basket $ (median)
$72.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smithfield Consumer Demographics

demographic
index
Female
101
Male
88
<24
65
25-34
86
35-44
93
45-54
119
55-64
125
65+
176
African American
174
Asian
63
Caucasian
105
Hispanic
62
demographic
index
Has Kids
97
No Kids
107
- $20k
100
$20k-40k
103
$40k-60k
105
$60k-80k
105
$80k-100k
103
$100k-125k
97
$125k +
81
No College
103
College
100
Adv. Degree
96

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Smithfield Basket Affinity & Size

brand
basket affinity
Sunny Meadow 5.4x
Perdue 5.2x
Domino 4.2x
Jimmy Dean 4.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
431

Where is Smithfield Purchased?

channels
index
Beauty
1
Club
166
Dollar
50
Drug
2
Food
205
Gas & Convenience
6
Mass
27
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.0x
Perdue 1.7x
Utz 1.7x
Domino 1.7x

How Did They Pay?

method
index
Cash
82
Credit
102
Debit
104
Food Stamps
144

When is Smithfield Purchased?

day of week
Sun
17.3%
Mon
12.0%
Tue
12.3%
Wed
13.0%
Thu
11.0%
Fri
15.3%
Sat
19.0%
time of day
Morning
15.2%
Noon
17.8%
Afternoon
36.2%
Evening
26.1%
Late
4.6%

Get More Smithfield Data

Better understand Smithfield consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Smithfield consumers switch to?

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Why do consumers stop buying Smithfield products?

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Which retailers do Smithfield shoppers prefer to shop at?

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What motivates consumers to try Smithfield products?

Research the Smithfield Target Market

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Who actually buys Smithfield? Do these consumers match the intended target market of Smithfield?

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What motivates the target market to buy Smithfield?

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What other target market should Smithfield look at?

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Which other brands have a similar target market?

About Our Smithfield Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.