Smith's Consumer Insights

Who buys Smith's?

A Smith's consumer is generally very high income, Hispanic, and young adult age. Smith's consumers are more likely to purchase Smith's during larger pantry stocking trips. Brands such as Fresh Selections, Post Honey Bunches Of Oats, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Smith's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.88
% of Basket $ (median)
7.5%
Total Basket $ (median)
$38.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smith's Consumer Demographics

demographic
index
Female
102
Male
83
<24
71
25-34
123
35-44
102
45-54
87
55-64
68
65+
68
African American
64
Asian
91
Caucasian
99
Hispanic
124
demographic
index
Has Kids
101
No Kids
97
- $20k
66
$20k-40k
101
$40k-60k
94
$60k-80k
94
$80k-100k
89
$100k-125k
102
$125k +
149
No College
80
College
103
Adv. Degree
109

Understand Smith's Consumer Behavior

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Smith's Basket Affinity & Size

brand
basket affinity
Fresh Selections 22.6x
Post Honey Bunches Of Oats 8.1x
Bar-S 7.3x
Pop-Tarts 7.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
346

Where is Smith's Purchased?

channels
index
Club
0
Drug
1
Food
2
Gas & Convenience
0
Mass
217
regions
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What Else Do They Buy?

brand
household affinity
Fresh Selections 2.0x
Nabisco Triscuit 1.5x
Archer Farms 1.5x
Jennie-O 1.5x

How Did They Pay?

method
index
Cash
56
Credit
103
Debit
115
Food Stamps
131

When is Smith's Purchased?

day of week
Sun
16.8%
Mon
13.7%
Tue
15.0%
Wed
11.6%
Thu
11.7%
Fri
13.9%
Sat
17.3%
time of day
Morning
15.7%
Noon
18.2%
Afternoon
35.1%
Evening
24.0%
Late
7.0%

Get More Smith's Data

Better understand Smith's consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Smith's consumers switch to?

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Why do consumers stop buying Smith's products?

Store front

Which retailers do Smith's shoppers prefer to shop at?

Sale sign

What motivates consumers to try Smith's products?

Research the Smith's Target Market

Arrow and target

Who actually buys Smith's? Do these consumers match the intended target market of Smith's?

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What motivates the target market to buy Smith's?

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What other target market should Smith's look at?

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Which other brands have a similar target market?

About Our Smith's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.