Smucker's Consumer Insights

Who buys Smucker's? A Smucker's consumer is generally very high income, Caucasian, and lower middle age. Smucker's consumers are more likely to purchase Smucker's during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, Archer Farms, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Smucker's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
5.6%
Total Basket $ (median)
$71.19

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Smucker's Consumer Demographics

demographic
index
Female
101
Male
91
<24
82
25-34
92
35-44
111
45-54
97
55-64
88
65+
97
African American
69
Asian
72
Caucasian
105
Hispanic
97
demographic
index
Has Kids
109
No Kids
79
- $20k
88
$20k-40k
90
$40k-60k
93
$60k-80k
99
$80k-100k
105
$100k-125k
114
$125k +
115
No College
93
College
100
Adv. Degree
107

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Smucker's Basket Affinity & Size

brand
basket affinity
Yoplait Go-Gurt 5.0x
Archer Farms 4.7x
Totino's Pizza Rolls 4.4x
Dannon Danimals 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
459

Where is Smucker's Purchased?

channels
index
Club
116
Dollar
19
Drug
18
Food
120
Gas & Convenience
9
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
YoCrunch 1.4x
Yoplait Light 1.3x
General Mills Fiber One 1.3x

How Did They Pay?

method
index
Cash
93
Credit
97
Debit
102
Food Stamps
142

When is Smucker's Purchased?

day of week
Sun
18.5%
Mon
14.0%
Tue
12.6%
Wed
11.9%
Thu
11.8%
Fri
14.4%
Sat
16.7%
time of day
Morning
14.1%
Noon
16.7%
Afternoon
34.4%
Evening
28.2%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Smucker's consumers purchase?

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Why do Smucker's consumers try new brands?

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Where do Smucker's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smucker's Target Market

Arrow and target

Who actually buys Smucker's? Do these consumers match the intended target market of Smucker's?

Thought bubble

What motivates the target market to purchase Smucker's?

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What other target market should Smucker's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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