Smucker's Consumer Insights

Who buys Smucker's?

A Smucker's consumer is generally very high income, Caucasian, and lower middle age. Smucker's consumers are more likely to purchase Smucker's during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, Archer Farms, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Smucker's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.00
% of Basket $ (median)
5.6%
Total Basket $ (median)
$71.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smucker's Consumer Demographics

demographic
index
Female
101
Male
91
<24
82
25-34
92
35-44
111
45-54
97
55-64
88
65+
97
African American
69
Asian
72
Caucasian
105
Hispanic
97
demographic
index
Has Kids
109
No Kids
79
- $20k
88
$20k-40k
90
$40k-60k
93
$60k-80k
99
$80k-100k
105
$100k-125k
114
$125k +
115
No College
93
College
100
Adv. Degree
107

Understand Smucker's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Smucker's Basket Affinity & Size

brand
basket affinity
Yoplait Go-Gurt 5.0x
Archer Farms 4.7x
Totino's Pizza Rolls 4.4x
Dannon Danimals 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
459

Where is Smucker's Purchased?

channels
index
Club
116
Dollar
19
Drug
18
Food
120
Gas & Convenience
9
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
YoCrunch 1.4x
Yoplait Light 1.3x
General Mills Fiber One 1.3x

How Did They Pay?

method
index
Cash
93
Credit
97
Debit
102
Food Stamps
142

When is Smucker's Purchased?

day of week
Sun
18.5%
Mon
14.0%
Tue
12.6%
Wed
11.9%
Thu
11.8%
Fri
14.4%
Sat
16.7%
time of day
Morning
14.1%
Noon
16.7%
Afternoon
34.4%
Evening
28.2%
Late
6.6%

About Our Smucker's Consumer Insights

How do we know who buys Smucker's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Smucker's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.