Smucker's Goober Consumer Insights

Who buys Smucker's Goober?

A Smucker's Goober consumer is generally very low income, Hispanic, and adolescent age. Smucker's Goober consumers are more likely to purchase Smucker's Goober during larger pantry stocking trips. Brands such as Smart Balance, Bar-S, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

Smucker's Goober Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.96
% of Basket $ (median)
4.3%
Total Basket $ (median)
$68.38

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smucker's Goober Consumer Demographics

demographic
index
Female
98
Male
115
<24
114
25-34
109
35-44
112
45-54
89
55-64
53
65+
46
African American
99
Asian
133
Caucasian
79
Hispanic
252
demographic
index
Has Kids
115
No Kids
66
- $20k
139
$20k-40k
110
$40k-60k
100
$60k-80k
93
$80k-100k
79
$100k-125k
111
$125k +
85
No College
135
College
93
Adv. Degree
91

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Smucker's Goober Basket Affinity & Size

brand
basket affinity
Smart Balance 6.3x
Bar-S 6.0x
Maruchan Ramen 5.3x
Sunny Meadow 5.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
500

Where is Smucker's Goober Purchased?

channels
index
Club
2
Dollar
59
Drug
20
Food
133
Gas & Convenience
6
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.8x
Smart Balance 1.7x
Dannon Danimals 1.7x
Monster Energy 1.6x

How Did They Pay?

method
index
Cash
142
Credit
62
Debit
98
Food Stamps
242

When is Smucker's Goober Purchased?

day of week
Sun
22.8%
Mon
13.3%
Tue
12.1%
Wed
12.3%
Thu
11.5%
Fri
11.2%
Sat
16.9%
time of day
Morning
12.2%
Noon
14.7%
Afternoon
34.1%
Evening
30.0%
Late
9.1%

About Our Smucker's Goober Consumer Insights

How do we know who buys Smucker's Goober? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Smucker's Goober consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.