Smucker's Goober Consumer Insights

Who buys Smucker's Goober?

A Smucker's Goober consumer is generally very low income, Hispanic, and adolescent age. Smucker's Goober consumers are more likely to purchase Smucker's Goober during larger pantry stocking trips. Brands such as Smart Balance, Bar-S, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Smucker's Goober Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.96
% of Basket $ (median)
4.3%
Total Basket $ (median)
$68.38

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Smucker's Goober Consumer Demographics

demographic
index
Female
98
Male
115
<24
114
25-34
109
35-44
112
45-54
89
55-64
53
65+
46
African American
99
Asian
133
Caucasian
79
Hispanic
252
demographic
index
Has Kids
115
No Kids
66
- $20k
139
$20k-40k
110
$40k-60k
100
$60k-80k
93
$80k-100k
79
$100k-125k
111
$125k +
85
No College
135
College
93
Adv. Degree
91

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Smucker's Goober Basket Affinity & Size

brand
basket affinity
Smart Balance 6.3x
Bar-S 6.0x
Maruchan Ramen 5.3x
Sunny Meadow 5.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
500

Where is Smucker's Goober Purchased?

channels
index
Club
2
Dollar
59
Drug
20
Food
133
Gas & Convenience
6
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.8x
Smart Balance 1.7x
Dannon Danimals 1.7x
Monster Energy 1.6x

How Did They Pay?

method
index
Cash
142
Credit
62
Debit
98
Food Stamps
242

When is Smucker's Goober Purchased?

day of week
Sun
22.8%
Mon
13.3%
Tue
12.1%
Wed
12.3%
Thu
11.5%
Fri
11.2%
Sat
16.9%
time of day
Morning
12.2%
Noon
14.7%
Afternoon
34.1%
Evening
30.0%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Smucker's Goober consumers purchase?

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Why do Smucker's Goober consumers try new brands?

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Where do Smucker's Goober consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smucker's Goober Target Market

Arrow and target

Who actually buys Smucker's Goober? Do these consumers match the intended target market of Smucker's Goober?

Thought bubble

What motivates the target market to purchase Smucker's Goober?

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What other target market should Smucker's Goober look at?

venn diagram

Which other brands have a similar target market?

About Our Smucker's Goober Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.