Smucker's Jam Consumer Insights

Who buys Smucker's Jam?

A Smucker's Jam consumer is generally slightly lower income, Caucasian, and older age. Smucker's Jam consumers are more likely to purchase Smucker's Jam during larger pantry stocking trips. Brands such as Jif, Skippy, and Kraft Singles also tend to be purchased in the same trip. See sample consumer insights data below.

Smucker's Jam Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.79
% of Basket $ (median)
3.8%
Total Basket $ (median)
$73.64

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smucker's Jam Consumer Demographics

demographic
index
Female
100
Male
100
<24
92
25-34
94
35-44
94
45-54
103
55-64
135
65+
133
African American
88
Asian
67
Caucasian
104
Hispanic
102
demographic
index
Has Kids
99
No Kids
102
- $20k
95
$20k-40k
106
$40k-60k
107
$60k-80k
101
$80k-100k
98
$100k-125k
95
$125k +
89
No College
106
College
99
Adv. Degree
98

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Smucker's Jam Basket Affinity & Size

brand
basket affinity
Jif 11.6x
Skippy 6.7x
Kraft Singles 3.7x
Vlasic 3.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
502

Where is Smucker's Jam Purchased?

channels
index
Club
99
Dollar
55
Drug
13
Food
122
Gas & Convenience
4
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Duncan Hines 1.3x
Sweet Baby Ray's 1.3x
General Mills Fiber One 1.3x

How Did They Pay?

method
index
Cash
114
Credit
95
Debit
93
Food Stamps
141

When is Smucker's Jam Purchased?

day of week
Sun
17.5%
Mon
14.2%
Tue
12.2%
Wed
12.3%
Thu
11.9%
Fri
14.9%
Sat
17.0%
time of day
Morning
15.5%
Noon
16.9%
Afternoon
34.0%
Evening
26.8%
Late
6.9%

About Our Smucker's Jam Consumer Insights

How do we know who buys Smucker's Jam? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Smucker's Jam consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.