Smucker's Jelly Consumer Insights

Who buys Smucker's Jelly?

A Smucker's Jelly consumer is generally slightly higher income, African American, and older age. Smucker's Jelly consumers are more likely to purchase Smucker's Jelly during larger pantry stocking trips. Brands such as Jif, Skippy, and Pop-Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Smucker's Jelly Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.38
% of Basket $ (median)
3.2%
Total Basket $ (median)
$74.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smucker's Jelly Consumer Demographics

demographic
index
Female
99
Male
112
<24
83
25-34
96
35-44
102
45-54
103
55-64
105
65+
90
African American
122
Asian
51
Caucasian
108
Hispanic
71
demographic
index
Has Kids
104
No Kids
92
- $20k
90
$20k-40k
98
$40k-60k
98
$60k-80k
95
$80k-100k
116
$100k-125k
104
$125k +
99
No College
95
College
101
Adv. Degree
102

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Smucker's Jelly Basket Affinity & Size

brand
basket affinity
Jif 10.9x
Skippy 5.3x
Pop-Tarts 4.4x
Shedd's Country Crock 4.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
524

Where is Smucker's Jelly Purchased?

channels
index
Club
60
Dollar
0
Drug
20
Food
168
Gas & Convenience
7
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.5x
Pop-Tarts 1.5x
Duncan Hines 1.4x
Sweet Baby Ray's 1.4x

How Did They Pay?

method
index
Cash
112
Credit
97
Debit
93
Food Stamps
138

When is Smucker's Jelly Purchased?

day of week
Sun
17.0%
Mon
13.4%
Tue
12.4%
Wed
12.4%
Thu
13.0%
Fri
15.1%
Sat
16.7%
time of day
Morning
17.1%
Noon
15.7%
Afternoon
34.0%
Evening
26.2%
Late
7.1%

About Our Smucker's Jelly Consumer Insights

How do we know who buys Smucker's Jelly? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Smucker's Jelly consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.