Smucker's Jelly Consumer Insights

Who buys Smucker's Jelly?

A Smucker's Jelly consumer is generally slightly higher income, African American, and older age. Smucker's Jelly consumers are more likely to purchase Smucker's Jelly during larger pantry stocking trips. Brands such as Jif, Skippy, and Pop-Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Smucker's Jelly Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.38
% of Basket $ (median)
3.2%
Total Basket $ (median)
$74.97

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Smucker's Jelly Consumer Demographics

demographic
index
Female
99
Male
112
<24
83
25-34
96
35-44
102
45-54
103
55-64
105
65+
90
African American
122
Asian
51
Caucasian
108
Hispanic
71
demographic
index
Has Kids
104
No Kids
92
- $20k
90
$20k-40k
98
$40k-60k
98
$60k-80k
95
$80k-100k
116
$100k-125k
104
$125k +
99
No College
95
College
101
Adv. Degree
102

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Smucker's Jelly Basket Affinity & Size

brand
basket affinity
Jif 10.9x
Skippy 5.3x
Pop-Tarts 4.4x
Shedd's Country Crock 4.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
524

Where is Smucker's Jelly Purchased?

channels
index
Club
60
Dollar
0
Drug
20
Food
168
Gas & Convenience
7
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.5x
Pop-Tarts 1.5x
Duncan Hines 1.4x
Sweet Baby Ray's 1.4x

How Did They Pay?

method
index
Cash
112
Credit
97
Debit
93
Food Stamps
138

When is Smucker's Jelly Purchased?

day of week
Sun
17.0%
Mon
13.4%
Tue
12.4%
Wed
12.4%
Thu
13.0%
Fri
15.1%
Sat
16.7%
time of day
Morning
17.1%
Noon
15.7%
Afternoon
34.0%
Evening
26.2%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Smucker's Jelly consumers purchase?

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Why do Smucker's Jelly consumers try new brands?

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Where do Smucker's Jelly consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smucker's Jelly Target Market

Arrow and target

Who actually buys Smucker's Jelly? Do these consumers match the intended target market of Smucker's Jelly?

Thought bubble

What motivates the target market to purchase Smucker's Jelly?

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What other target market should Smucker's Jelly look at?

venn diagram

Which other brands have a similar target market?

About Our Smucker's Jelly Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.