Smucker's Magic Shell Consumer Insights

Who buys Smucker's Magic Shell? A Smucker's Magic Shell consumer is generally slightly higher income, Caucasian, and senior age. Smucker's Magic Shell consumers are more likely to purchase Smucker's Magic Shell during larger pantry stocking trips. Brands such as Breyers, Cool Whip, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Smucker's Magic Shell Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.3%
Total Basket $ (median)
$46.56

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Smucker's Magic Shell Consumer Demographics

demographic
index
Female
102
Male
85
<24
107
25-34
76
35-44
111
45-54
114
55-64
80
65+
118
African American
51
Asian
66
Caucasian
109
Hispanic
75
demographic
index
Has Kids
103
No Kids
94
- $20k
77
$20k-40k
94
$40k-60k
110
$60k-80k
93
$80k-100k
111
$100k-125k
105
$125k +
100
No College
110
College
98
Adv. Degree
97

Understand Smucker's Magic Shell Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Smucker's Magic Shell Basket Affinity & Size

brand
basket affinity
Breyers 11.5x
Cool Whip 6.0x
Libby's 4.2x
Duncan Hines 4.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
390

Where is Smucker's Magic Shell Purchased?

channels
index
Club
3
Dollar
2
Drug
33
Food
137
Gas & Convenience
9
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.5x
Weight Watchers Smart Ones 1.5x
Yoplait Light 1.4x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
117
Credit
90
Debit
98
Food Stamps
125

When is Smucker's Magic Shell Purchased?

day of week
Sun
18.1%
Mon
12.6%
Tue
11.1%
Wed
11.5%
Thu
12.1%
Fri
16.7%
Sat
17.9%
time of day
Morning
10.9%
Noon
11.8%
Afternoon
31.7%
Evening
37.0%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Smucker's Magic Shell consumers purchase?

check mark

Why do Smucker's Magic Shell consumers try new brands?

check mark

Where do Smucker's Magic Shell consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smucker's Magic Shell Target Market

Arrow and target

Who actually buys Smucker's Magic Shell? Do these consumers match the intended target market of Smucker's Magic Shell?

Thought bubble

What motivates the target market to purchase Smucker's Magic Shell?

magnifying glass

What other target market should Smucker's Magic Shell look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us