Smucker's Magic Shell Consumer Insights

Who buys Smucker's Magic Shell?

A Smucker's Magic Shell consumer is generally slightly higher income, Caucasian, and senior age. Smucker's Magic Shell consumers are more likely to purchase Smucker's Magic Shell during larger pantry stocking trips. Brands such as Breyers, Cool Whip, and Libby's also tend to be purchased in the same trip. See sample consumer insights data below.

Smucker's Magic Shell Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.3%
Total Basket $ (median)
$46.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smucker's Magic Shell Consumer Demographics

demographic
index
Female
102
Male
85
<24
107
25-34
76
35-44
111
45-54
114
55-64
80
65+
118
African American
51
Asian
66
Caucasian
109
Hispanic
75
demographic
index
Has Kids
103
No Kids
94
- $20k
77
$20k-40k
94
$40k-60k
110
$60k-80k
93
$80k-100k
111
$100k-125k
105
$125k +
100
No College
110
College
98
Adv. Degree
97

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Smucker's Magic Shell Basket Affinity & Size

brand
basket affinity
Breyers 11.5x
Cool Whip 6.0x
Libby's 4.2x
Duncan Hines 4.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
390

Where is Smucker's Magic Shell Purchased?

channels
index
Club
3
Dollar
2
Drug
33
Food
137
Gas & Convenience
9
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.5x
Weight Watchers Smart Ones 1.5x
Yoplait Light 1.4x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
117
Credit
90
Debit
98
Food Stamps
125

When is Smucker's Magic Shell Purchased?

day of week
Sun
18.1%
Mon
12.6%
Tue
11.1%
Wed
11.5%
Thu
12.1%
Fri
16.7%
Sat
17.9%
time of day
Morning
10.9%
Noon
11.8%
Afternoon
31.7%
Evening
37.0%
Late
8.6%

Get More Smucker's Magic Shell Data

Contact us for the latest Smucker's Magic Shell consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Smucker's Magic Shell consumers switch to?

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Why do consumers stop buying Smucker's Magic Shell products?

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Which retailers do Smucker's Magic Shell shoppers prefer to shop at?

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What motivates consumers to try Smucker's Magic Shell products?

Research the Smucker's Magic Shell Target Market

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Who actually buys Smucker's Magic Shell? Do these consumers match the intended target market of Smucker's Magic Shell?

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What motivates the target market to buy Smucker's Magic Shell?

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What other target market should Smucker's Magic Shell look at?

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Which other brands have a similar target market?

About Our Smucker's Magic Shell Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.