Smucker's Preserves Consumer Insights

Who buys Smucker's Preserves?

A Smucker's Preserves consumer is generally median income, Caucasian, and senior age. Smucker's Preserves consumers are more likely to purchase Smucker's Preserves during larger pantry stocking trips. Brands such as Jif, Skippy, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Smucker's Preserves Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.59
% of Basket $ (median)
4.0%
Total Basket $ (median)
$64.34

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smucker's Preserves Consumer Demographics

demographic
index
Female
99
Male
112
<24
78
25-34
93
35-44
96
45-54
93
55-64
138
65+
196
African American
65
Asian
74
Caucasian
106
Hispanic
93
demographic
index
Has Kids
93
No Kids
117
- $20k
97
$20k-40k
88
$40k-60k
102
$60k-80k
107
$80k-100k
102
$100k-125k
104
$125k +
99
No College
88
College
100
Adv. Degree
114

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Smucker's Preserves Basket Affinity & Size

brand
basket affinity
Jif 9.0x
Skippy 6.8x
Vlasic 4.7x
Arnold 4.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
488

Where is Smucker's Preserves Purchased?

channels
index
Club
6
Dollar
25
Drug
46
Food
98
Gas & Convenience
3
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.4x
Dannon Oikos 1.4x
Oroweat 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
114
Credit
97
Debit
94
Food Stamps
102

When is Smucker's Preserves Purchased?

day of week
Sun
17.6%
Mon
14.1%
Tue
13.2%
Wed
12.8%
Thu
12.0%
Fri
14.5%
Sat
15.9%
time of day
Morning
15.4%
Noon
16.9%
Afternoon
35.1%
Evening
25.4%
Late
7.2%

About Our Smucker's Preserves Consumer Insights

How do we know who buys Smucker's Preserves? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Smucker's Preserves consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.