Smucker's Simply Fruit Consumer Insights

Who buys Smucker's Simply Fruit?

A Smucker's Simply Fruit consumer is generally very high income, Caucasian, and senior age. Smucker's Simply Fruit consumers are more likely to purchase Smucker's Simply Fruit during larger pantry stocking trips. Brands such as Skippy, Oroweat, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Smucker's Simply Fruit Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.27
% of Basket $ (median)
3.2%
Total Basket $ (median)
$69.97

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smucker's Simply Fruit Consumer Demographics

demographic
index
Female
99
Male
108
<24
70
25-34
75
35-44
104
45-54
106
55-64
128
65+
185
African American
51
Asian
81
Caucasian
107
Hispanic
79
demographic
index
Has Kids
96
No Kids
110
- $20k
83
$20k-40k
71
$40k-60k
96
$60k-80k
98
$80k-100k
113
$100k-125k
112
$125k +
134
No College
66
College
104
Adv. Degree
123

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Smucker's Simply Fruit Basket Affinity & Size

brand
basket affinity
Skippy 8.8x
Oroweat 5.7x
Archer Farms 5.6x
Nutella 5.5x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
502

Where is Smucker's Simply Fruit Purchased?

channels
index
Drug
21
Food
101
Gas & Convenience
8
Mass
141
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.5x
Archer Farms 1.4x
Lean Cuisine 1.4x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
103
Credit
103
Debit
100
Food Stamps
72

When is Smucker's Simply Fruit Purchased?

day of week
Sun
17.5%
Mon
14.0%
Tue
13.9%
Wed
11.5%
Thu
12.5%
Fri
13.9%
Sat
16.5%
time of day
Morning
15.2%
Noon
18.8%
Afternoon
34.0%
Evening
25.3%
Late
6.7%

About Our Smucker's Simply Fruit Consumer Insights

How do we know who buys Smucker's Simply Fruit? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Smucker's Simply Fruit consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.