Smucker's Simply Fruit Consumer Insights

Who buys Smucker's Simply Fruit?

A Smucker's Simply Fruit consumer is generally very high income, Caucasian, and senior age. Smucker's Simply Fruit consumers are more likely to purchase Smucker's Simply Fruit during larger pantry stocking trips. Brands such as Skippy, Oroweat, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Smucker's Simply Fruit Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.27
% of Basket $ (median)
3.2%
Total Basket $ (median)
$69.97

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Smucker's Simply Fruit Consumer Demographics

demographic
index
Female
99
Male
108
<24
70
25-34
75
35-44
104
45-54
106
55-64
128
65+
185
African American
51
Asian
81
Caucasian
107
Hispanic
79
demographic
index
Has Kids
96
No Kids
110
- $20k
83
$20k-40k
71
$40k-60k
96
$60k-80k
98
$80k-100k
113
$100k-125k
112
$125k +
134
No College
66
College
104
Adv. Degree
123

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Smucker's Simply Fruit Basket Affinity & Size

brand
basket affinity
Skippy 8.8x
Oroweat 5.7x
Archer Farms 5.6x
Nutella 5.5x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
502

Where is Smucker's Simply Fruit Purchased?

channels
index
Drug
21
Food
101
Gas & Convenience
8
Mass
141
regions
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What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.5x
Archer Farms 1.4x
Lean Cuisine 1.4x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
103
Credit
103
Debit
100
Food Stamps
72

When is Smucker's Simply Fruit Purchased?

day of week
Sun
17.5%
Mon
14.0%
Tue
13.9%
Wed
11.5%
Thu
12.5%
Fri
13.9%
Sat
16.5%
time of day
Morning
15.2%
Noon
18.8%
Afternoon
34.0%
Evening
25.3%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Smucker's Simply Fruit consumers purchase?

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Why do Smucker's Simply Fruit consumers try new brands?

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Where do Smucker's Simply Fruit consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smucker's Simply Fruit Target Market

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Who actually buys Smucker's Simply Fruit? Do these consumers match the intended target market of Smucker's Simply Fruit?

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What motivates the target market to purchase Smucker's Simply Fruit?

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What other target market should Smucker's Simply Fruit look at?

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Which other brands have a similar target market?

About Our Smucker's Simply Fruit Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.