Smucker's Squeeze Consumer Insights

Who buys Smucker's Squeeze? A Smucker's Squeeze consumer is generally very high income, Hispanic, and lower middle age. Smucker's Squeeze consumers are more likely to purchase Smucker's Squeeze during larger pantry stocking trips. Brands such as Jif, Skippy, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Smucker's Squeeze Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.28
% of Basket $ (median)
3.0%
Total Basket $ (median)
$76.55

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Smucker's Squeeze Consumer Demographics

demographic
index
Female
101
Male
86
<24
68
25-34
97
35-44
122
45-54
89
55-64
57
65+
43
African American
110
Asian
64
Caucasian
101
Hispanic
118
demographic
index
Has Kids
117
No Kids
62
- $20k
75
$20k-40k
94
$40k-60k
98
$60k-80k
106
$80k-100k
99
$100k-125k
102
$125k +
118
No College
94
College
100
Adv. Degree
105

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Smucker's Squeeze Basket Affinity & Size

brand
basket affinity
Jif 9.5x
Skippy 6.1x
Kelloggs Pop Tarts 4.7x
Mott's 4.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
511

Where is Smucker's Squeeze Purchased?

channels
index
Dollar
46
Drug
84
Food
84
Gas & Convenience
6
Mass
143
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hostess 1.5x
Dannon Danimals 1.5x
Cinnamon Toast Crunch 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
90
Credit
92
Debit
107
Food Stamps
157

When is Smucker's Squeeze Purchased?

day of week
Sun
18.7%
Mon
15.6%
Tue
13.5%
Wed
11.1%
Thu
12.0%
Fri
13.2%
Sat
15.9%
time of day
Morning
15.0%
Noon
16.0%
Afternoon
33.2%
Evening
28.1%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Smucker's Squeeze consumers purchase?

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Why do Smucker's Squeeze consumers try new brands?

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Where do Smucker's Squeeze consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smucker's Squeeze Target Market

Arrow and target

Who actually buys Smucker's Squeeze? Do these consumers match the intended target market of Smucker's Squeeze?

Thought bubble

What motivates the target market to purchase Smucker's Squeeze?

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What other target market should Smucker's Squeeze look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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