Smucker's Squeeze Consumer Insights

Who buys Smucker's Squeeze?

A Smucker's Squeeze consumer is generally very high income, Hispanic, and lower middle age. Smucker's Squeeze consumers are more likely to purchase Smucker's Squeeze during larger pantry stocking trips. Brands such as Jif, Skippy, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Smucker's Squeeze Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.28
% of Basket $ (median)
3.0%
Total Basket $ (median)
$76.55

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smucker's Squeeze Consumer Demographics

demographic
index
Female
101
Male
86
<24
68
25-34
97
35-44
122
45-54
89
55-64
57
65+
43
African American
110
Asian
64
Caucasian
101
Hispanic
118
demographic
index
Has Kids
117
No Kids
62
- $20k
75
$20k-40k
94
$40k-60k
98
$60k-80k
106
$80k-100k
99
$100k-125k
102
$125k +
118
No College
94
College
100
Adv. Degree
105

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Smucker's Squeeze Basket Affinity & Size

brand
basket affinity
Jif 9.5x
Skippy 6.1x
Kelloggs Pop Tarts 4.7x
Mott's 4.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
511

Where is Smucker's Squeeze Purchased?

channels
index
Dollar
46
Drug
84
Food
84
Gas & Convenience
6
Mass
143
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hostess 1.5x
Dannon Danimals 1.5x
Cinnamon Toast Crunch 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
90
Credit
92
Debit
107
Food Stamps
157

When is Smucker's Squeeze Purchased?

day of week
Sun
18.7%
Mon
15.6%
Tue
13.5%
Wed
11.1%
Thu
12.0%
Fri
13.2%
Sat
15.9%
time of day
Morning
15.0%
Noon
16.0%
Afternoon
33.2%
Evening
28.1%
Late
7.6%

About Our Smucker's Squeeze Consumer Insights

How do we know who buys Smucker's Squeeze? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Smucker's Squeeze consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.