Smucker's Sundae Syrup Consumer Insights

Who buys Smucker's Sundae Syrup? A Smucker's Sundae Syrup consumer is generally slightly higher income, Caucasian, and adolescent age. Smucker's Sundae Syrup consumers are more likely to purchase Smucker's Sundae Syrup during larger pantry stocking trips. Brands such as Breyers, Cool Whip, and Hershey's also tend to be purchased in the same trip. Sample consumer insights data below.

Smucker's Sundae Syrup Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.58
% of Basket $ (median)
4.6%
Total Basket $ (median)
$56.66

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Smucker's Sundae Syrup Consumer Demographics

demographic
index
Female
102
Male
84
<24
115
25-34
83
35-44
101
45-54
113
55-64
113
65+
96
African American
68
Asian
54
Caucasian
110
Hispanic
79
demographic
index
Has Kids
98
No Kids
104
- $20k
85
$20k-40k
100
$40k-60k
95
$60k-80k
106
$80k-100k
126
$100k-125k
87
$125k +
92
No College
102
College
104
Adv. Degree
79

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Smucker's Sundae Syrup Basket Affinity & Size

brand
basket affinity
Breyers 8.5x
Cool Whip 5.5x
Hershey's 5.3x
Keebler 4.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
435

Where is Smucker's Sundae Syrup Purchased?

channels
index
Club
1
Dollar
105
Drug
39
Food
109
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.6x
Duncan Hines 1.6x
Sunny Meadow 1.5x
Gatorade G2 1.5x

How Did They Pay?

method
index
Cash
132
Credit
90
Debit
92
Food Stamps
126

When is Smucker's Sundae Syrup Purchased?

day of week
Sun
15.7%
Mon
12.2%
Tue
11.7%
Wed
14.0%
Thu
12.5%
Fri
16.9%
Sat
16.9%
time of day
Morning
13.4%
Noon
15.5%
Afternoon
32.5%
Evening
31.0%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Smucker's Sundae Syrup consumers purchase?

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Why do Smucker's Sundae Syrup consumers try new brands?

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Where do Smucker's Sundae Syrup consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smucker's Sundae Syrup Target Market

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Who actually buys Smucker's Sundae Syrup? Do these consumers match the intended target market of Smucker's Sundae Syrup?

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What motivates the target market to purchase Smucker's Sundae Syrup?

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What other target market should Smucker's Sundae Syrup look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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