Smucker's Sundae Syrup Consumer Insights

Who buys Smucker's Sundae Syrup?

A Smucker's Sundae Syrup consumer is generally slightly higher income, Caucasian, and adolescent age. Smucker's Sundae Syrup consumers are more likely to purchase Smucker's Sundae Syrup during larger pantry stocking trips. Brands such as Breyers, Cool Whip, and Hershey's also tend to be purchased in the same trip. See sample consumer insights data below.

Smucker's Sundae Syrup Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.58
% of Basket $ (median)
4.6%
Total Basket $ (median)
$56.66

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smucker's Sundae Syrup Consumer Demographics

demographic
index
Female
102
Male
84
<24
115
25-34
83
35-44
101
45-54
113
55-64
113
65+
96
African American
68
Asian
54
Caucasian
110
Hispanic
79
demographic
index
Has Kids
98
No Kids
104
- $20k
85
$20k-40k
100
$40k-60k
95
$60k-80k
106
$80k-100k
126
$100k-125k
87
$125k +
92
No College
102
College
104
Adv. Degree
79

Understand Smucker's Sundae Syrup Consumer Behavior

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Smucker's Sundae Syrup Basket Affinity & Size

brand
basket affinity
Breyers 8.5x
Cool Whip 5.5x
Hershey's 5.3x
Keebler 4.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
435

Where is Smucker's Sundae Syrup Purchased?

channels
index
Club
1
Dollar
105
Drug
39
Food
109
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.6x
Duncan Hines 1.6x
Sunny Meadow 1.5x
Gatorade G2 1.5x

How Did They Pay?

method
index
Cash
132
Credit
90
Debit
92
Food Stamps
126

When is Smucker's Sundae Syrup Purchased?

day of week
Sun
15.7%
Mon
12.2%
Tue
11.7%
Wed
14.0%
Thu
12.5%
Fri
16.9%
Sat
16.9%
time of day
Morning
13.4%
Noon
15.5%
Afternoon
32.5%
Evening
31.0%
Late
7.6%

Get More Smucker's Sundae Syrup Data

Contact us for the latest Smucker's Sundae Syrup consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Smucker's Sundae Syrup consumers switch to?

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Why do consumers stop buying Smucker's Sundae Syrup products?

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What motivates consumers to try Smucker's Sundae Syrup products?

Research the Smucker's Sundae Syrup Target Market

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Who actually buys Smucker's Sundae Syrup? Do these consumers match the intended target market of Smucker's Sundae Syrup?

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What motivates the target market to buy Smucker's Sundae Syrup?

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What other target market should Smucker's Sundae Syrup look at?

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Which other brands have a similar target market?

About Our Smucker's Sundae Syrup Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.