Smucker's Syrup Consumer Insights

Who buys Smucker's Syrup?

A Smucker's Syrup consumer is generally very high income, Caucasian, and senior age. Smucker's Syrup consumers are more likely to purchase Smucker's Syrup during larger pantry stocking trips. Brands such as Breyers, Nabisco Triscuit, and Lays Wavy also tend to be purchased in the same trip. See sample consumer insights data below.

Smucker's Syrup Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.59
% of Basket $ (median)
4.7%
Total Basket $ (median)
$55.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smucker's Syrup Consumer Demographics

demographic
index
Female
101
Male
86
<24
51
25-34
82
35-44
98
45-54
121
55-64
104
65+
194
African American
66
Asian
74
Caucasian
106
Hispanic
101
demographic
index
Has Kids
101
No Kids
97
- $20k
79
$20k-40k
91
$40k-60k
84
$60k-80k
104
$80k-100k
99
$100k-125k
101
$125k +
145
No College
78
College
105
Adv. Degree
103

Understand Smucker's Syrup Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Smucker's Syrup Basket Affinity & Size

brand
basket affinity
Breyers 6.3x
Nabisco Triscuit 5.4x
Lays Wavy 5.1x
Kelloggs Special K 5.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
421

Where is Smucker's Syrup Purchased?

channels
index
Club
17
Drug
8
Food
182
Gas & Convenience
16
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.5x
Cool Whip 1.5x
Kelloggs Frosted Mini Wheat 1.5x
Boars Head 1.5x

How Did They Pay?

method
index
Cash
113
Credit
94
Debit
99
Food Stamps
103

When is Smucker's Syrup Purchased?

day of week
Sun
15.7%
Mon
13.4%
Tue
12.4%
Wed
12.4%
Thu
12.3%
Fri
15.6%
Sat
18.1%
time of day
Morning
14.5%
Noon
17.1%
Afternoon
33.7%
Evening
27.8%
Late
6.9%

Get More Smucker's Syrup Data

Contact us for the latest Smucker's Syrup consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Smucker's Syrup consumers switch to?

Stop sign

Why do consumers stop buying Smucker's Syrup products?

Store front

Which retailers do Smucker's Syrup shoppers prefer to shop at?

Sale sign

What motivates consumers to try Smucker's Syrup products?

Research the Smucker's Syrup Target Market

Arrow and target

Who actually buys Smucker's Syrup? Do these consumers match the intended target market of Smucker's Syrup?

Thought bubble

What motivates the target market to purchase Smucker's Syrup?

Magnifying glass

What other target market should Smucker's Syrup look at?

Venn diagram

Which other brands have a similar target market?

About Our Smucker's Syrup Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.