Smucker's Toppings Consumer Insights

Who buys Smucker's Toppings?

A Smucker's Toppings consumer is generally slightly lower income, Caucasian, and senior age. Smucker's Toppings consumers are more likely to purchase Smucker's Toppings during larger pantry stocking trips. Brands such as Breyers, Cool Whip, and Duncan Hines also tend to be purchased in the same trip. See sample consumer insights data below.

Smucker's Toppings Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.48
% of Basket $ (median)
5.0%
Total Basket $ (median)
$49.43

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smucker's Toppings Consumer Demographics

demographic
index
Female
102
Male
79
<24
72
25-34
87
35-44
100
45-54
106
55-64
126
65+
128
African American
69
Asian
53
Caucasian
112
Hispanic
64
demographic
index
Has Kids
97
No Kids
108
- $20k
90
$20k-40k
102
$40k-60k
109
$60k-80k
101
$80k-100k
108
$100k-125k
93
$125k +
86
No College
111
College
99
Adv. Degree
93

Understand Smucker's Toppings Consumer Behavior

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Smucker's Toppings Basket Affinity & Size

brand
basket affinity
Breyers 13.5x
Cool Whip 12.3x
Duncan Hines 5.6x
Keebler 5.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
389

Where is Smucker's Toppings Purchased?

channels
index
Club
1
Dollar
4
Drug
23
Food
168
Gas & Convenience
30
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cool Whip 1.5x
Yoplait Light 1.4x
Duncan Hines 1.4x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
114
Credit
97
Debit
93
Food Stamps
133

When is Smucker's Toppings Purchased?

day of week
Sun
16.2%
Mon
11.5%
Tue
12.2%
Wed
11.8%
Thu
12.1%
Fri
16.7%
Sat
19.4%
time of day
Morning
12.4%
Noon
13.9%
Afternoon
32.9%
Evening
32.7%
Late
8.0%

About Our Smucker's Toppings Consumer Insights

How do we know who buys Smucker's Toppings? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Smucker's Toppings consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.