Smucker's Toppings Consumer Insights

Who buys Smucker's Toppings?

A Smucker's Toppings consumer is generally slightly lower income, Caucasian, and senior age. Smucker's Toppings consumers are more likely to purchase Smucker's Toppings during larger pantry stocking trips. Brands such as Breyers, Cool Whip, and Duncan Hines also tend to be purchased in the same trip. Sample consumer insights data below.

Smucker's Toppings Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.48
% of Basket $ (median)
5.0%
Total Basket $ (median)
$49.43

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Smucker's Toppings Consumer Demographics

demographic
index
Female
102
Male
79
<24
72
25-34
87
35-44
100
45-54
106
55-64
126
65+
128
African American
69
Asian
53
Caucasian
112
Hispanic
64
demographic
index
Has Kids
97
No Kids
108
- $20k
90
$20k-40k
102
$40k-60k
109
$60k-80k
101
$80k-100k
108
$100k-125k
93
$125k +
86
No College
111
College
99
Adv. Degree
93

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Smucker's Toppings Basket Affinity & Size

brand
basket affinity
Breyers 13.5x
Cool Whip 12.3x
Duncan Hines 5.6x
Keebler 5.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
389

Where is Smucker's Toppings Purchased?

channels
index
Club
1
Dollar
4
Drug
23
Food
168
Gas & Convenience
30
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cool Whip 1.5x
Yoplait Light 1.4x
Duncan Hines 1.4x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
114
Credit
97
Debit
93
Food Stamps
133

When is Smucker's Toppings Purchased?

day of week
Sun
16.2%
Mon
11.5%
Tue
12.2%
Wed
11.8%
Thu
12.1%
Fri
16.7%
Sat
19.4%
time of day
Morning
12.4%
Noon
13.9%
Afternoon
32.9%
Evening
32.7%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Smucker's Toppings consumers purchase?

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Why do Smucker's Toppings consumers try new brands?

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Where do Smucker's Toppings consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smucker's Toppings Target Market

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Who actually buys Smucker's Toppings? Do these consumers match the intended target market of Smucker's Toppings?

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What motivates the target market to purchase Smucker's Toppings?

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What other target market should Smucker's Toppings look at?

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Which other brands have a similar target market?

About Our Smucker's Toppings Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.