Smucker's Uncrustables Consumer Insights

Who buys Smucker's Uncrustables?

A Smucker's Uncrustables consumer is generally very high income, Caucasian, and lower middle age. Smucker's Uncrustables consumers are more likely to purchase Smucker's Uncrustables during larger pantry stocking trips. Brands such as Pop-Tarts, Entenmann's, and Kraft Macaroni & Cheese also tend to be purchased in the same trip. Sample consumer insights data below.

Smucker's Uncrustables Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.00
% of Basket $ (median)
5.8%
Total Basket $ (median)
$85.96

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Smucker's Uncrustables Consumer Demographics

demographic
index
Female
103
Male
69
<24
74
25-34
85
35-44
125
45-54
101
55-64
50
65+
51
African American
73
Asian
64
Caucasian
107
Hispanic
83
demographic
index
Has Kids
120
No Kids
55
- $20k
74
$20k-40k
81
$40k-60k
90
$60k-80k
81
$80k-100k
107
$100k-125k
121
$125k +
161
No College
82
College
103
Adv. Degree
106

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Smucker's Uncrustables Basket Affinity & Size

brand
basket affinity
Pop-Tarts 7.4x
Entenmann's 6.4x
Kraft Macaroni & Cheese 5.3x
Capri Sun 5.2x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
502

Where is Smucker's Uncrustables Purchased?

channels
index
Club
76
Dollar
1
Drug
5
Food
262
Gas & Convenience
8
Mass
8
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.8x
Entenmann's 1.7x
Pop-Tarts 1.7x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
67
Credit
103
Debit
107
Food Stamps
161

When is Smucker's Uncrustables Purchased?

day of week
Sun
21.5%
Mon
15.2%
Tue
13.3%
Wed
11.2%
Thu
11.0%
Fri
12.2%
Sat
15.6%
time of day
Morning
14.4%
Noon
15.4%
Afternoon
34.1%
Evening
29.9%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Smucker's Uncrustables consumers purchase?

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Why do Smucker's Uncrustables consumers try new brands?

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Where do Smucker's Uncrustables consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smucker's Uncrustables Target Market

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Who actually buys Smucker's Uncrustables? Do these consumers match the intended target market of Smucker's Uncrustables?

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What motivates the target market to purchase Smucker's Uncrustables?

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What other target market should Smucker's Uncrustables look at?

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Which other brands have a similar target market?

About Our Smucker's Uncrustables Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.