Smucker's Uncrustables Consumer Insights

Who buys Smucker's Uncrustables?

A Smucker's Uncrustables consumer is generally very high income, Caucasian, and lower middle age. Smucker's Uncrustables consumers are more likely to purchase Smucker's Uncrustables during larger pantry stocking trips. Brands such as Pop-Tarts, Entenmann's, and Kraft Macaroni & Cheese also tend to be purchased in the same trip. See sample consumer insights data below.

Smucker's Uncrustables Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.00
% of Basket $ (median)
5.8%
Total Basket $ (median)
$85.96

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Smucker's Uncrustables Consumer Demographics

demographic
index
Female
103
Male
69
<24
74
25-34
85
35-44
125
45-54
101
55-64
50
65+
51
African American
73
Asian
64
Caucasian
107
Hispanic
83
demographic
index
Has Kids
120
No Kids
55
- $20k
74
$20k-40k
81
$40k-60k
90
$60k-80k
81
$80k-100k
107
$100k-125k
121
$125k +
161
No College
82
College
103
Adv. Degree
106

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Smucker's Uncrustables Basket Affinity & Size

brand
basket affinity
Pop-Tarts 7.4x
Entenmann's 6.4x
Kraft Macaroni & Cheese 5.3x
Capri Sun 5.2x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
502

Where is Smucker's Uncrustables Purchased?

channels
index
Club
76
Dollar
1
Drug
5
Food
262
Gas & Convenience
8
Mass
8
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.8x
Entenmann's 1.7x
Pop-Tarts 1.7x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
67
Credit
103
Debit
107
Food Stamps
161

When is Smucker's Uncrustables Purchased?

day of week
Sun
21.5%
Mon
15.2%
Tue
13.3%
Wed
11.2%
Thu
11.0%
Fri
12.2%
Sat
15.6%
time of day
Morning
14.4%
Noon
15.4%
Afternoon
34.1%
Evening
29.9%
Late
6.2%

About Our Smucker's Uncrustables Consumer Insights

How do we know who buys Smucker's Uncrustables? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Smucker's Uncrustables consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.