Snack Factory Pretzel Crisps Consumer Insights

Who buys Snack Factory Pretzel Crisps? Snack Factory Pretzel Crisps consumers are generally very high income, Caucasian, and upper middle age. Snack Factory Pretzel Crisps consumers are more likely to purchase Snack Factory Pretzel Crisps during larger pantry stocking trips. Brands such as Sabra, Dannon Danimals, and Nabisco Triscuit also tend to be purchased in the same trip. Sample consumer insights data below.

Snack Factory Pretzel Crisps Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.6%
Total Basket $ (median)
$65.48

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  • Attitudinal surveys
  • Recent demographic data

Snack Factory Pretzel Crisps Consumer Demographics

demographic
index
Female
101
Male
91
<24
79
25-34
80
35-44
110
45-54
121
55-64
81
65+
77
African American
49
Asian
60
Caucasian
111
Hispanic
65
demographic
index
Has Kids
104
No Kids
91
- $20k
64
$20k-40k
69
$40k-60k
78
$60k-80k
93
$80k-100k
112
$100k-125k
134
$125k +
165
No College
67
College
100
Adv. Degree
139

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Snack Factory Pretzel Crisps Basket Affinity & Size

brand
basket affinity
Sabra 12.8x
Dannon Danimals 4.5x
Nabisco Triscuit 4.4x
YoCrunch 4.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
427

Where is Snack Factory Pretzel Crisps Purchased?

channels
index
Beauty
5
Club
105
Dollar
7
Drug
56
Food
145
Gas & Convenience
36
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.5x
Dannon Oikos 1.4x
Snyders Of Hanover 1.4x
Dannon Danimals 1.4x

How Did They Pay?

method
index
Cash
83
Credit
117
Debit
98
Food Stamps
62

When is Snack Factory Pretzel Crisps Purchased?

day of week
Sun
18.6%
Mon
14.0%
Tue
12.5%
Wed
11.7%
Thu
12.0%
Fri
14.6%
Sat
16.7%
time of day
Morning
13.8%
Noon
18.7%
Afternoon
35.3%
Evening
27.1%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Snack Factory Pretzel Crisps consumers purchase?

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Why do Snack Factory Pretzel Crisps consumers try new brands?

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Where do Snack Factory Pretzel Crisps consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Snack Factory Pretzel Crisps Target Market

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Who actually buys Snack Factory Pretzel Crisps? Do these consumers match the intended target market of Snack Factory Pretzel Crisps?

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What motivates the target market to purchase Snack Factory Pretzel Crisps?

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What other target market should Snack Factory Pretzel Crisps look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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