Snackwell's Consumer Insights

Who buys Snackwell's?

A Snackwell's consumer is generally very high income, Caucasian, and older age. Snackwell's consumers are more likely to purchase Snackwell's during larger pantry stocking trips. Brands such as General Mills Fiber One, Lean Cuisine, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Snackwell's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.3%
Total Basket $ (median)
$56.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Snackwell's Consumer Demographics

demographic
index
Female
102
Male
83
<24
78
25-34
74
35-44
100
45-54
113
55-64
148
65+
135
African American
92
Asian
51
Caucasian
110
Hispanic
61
demographic
index
Has Kids
99
No Kids
103
- $20k
71
$20k-40k
86
$40k-60k
87
$60k-80k
95
$80k-100k
90
$100k-125k
131
$125k +
146
No College
89
College
102
Adv. Degree
105

Understand Snackwell's Consumer Behavior

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Snackwell's Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 7.6x
Lean Cuisine 7.2x
Weight Watchers Smart Ones 6.7x
Quaker 5.0x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
449

Where is Snackwell's Purchased?

channels
index
Club
1
Dollar
11
Drug
24
Food
152
Gas & Convenience
31
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 2.0x
Weight Watchers Smart Ones 2.0x
Yoplait Light 1.6x
Lean Cuisine 1.6x

How Did They Pay?

method
index
Cash
92
Credit
106
Debit
96
Food Stamps
124

When is Snackwell's Purchased?

day of week
Sun
17.4%
Mon
13.0%
Tue
12.6%
Wed
12.2%
Thu
12.0%
Fri
16.2%
Sat
16.6%
time of day
Morning
18.6%
Noon
16.0%
Afternoon
31.5%
Evening
26.9%
Late
7.0%

Get More Snackwell's Data

Contact us for the latest Snackwell's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Snackwell's consumers switch to?

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Why do consumers stop buying Snackwell's products?

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Which retailers do Snackwell's shoppers prefer to shop at?

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What motivates consumers to try Snackwell's products?

Research the Snackwell's Target Market

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Who actually buys Snackwell's? Do these consumers match the intended target market of Snackwell's?

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What motivates the target market to purchase Snackwell's?

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What other target market should Snackwell's look at?

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Which other brands have a similar target market?

About Our Snackwell's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.