Snackwell's Consumer Insights

Who buys Snackwell's? A Snackwell's consumer is generally very high income, Caucasian, and older age. Snackwell's consumers are more likely to purchase Snackwell's during larger pantry stocking trips. Brands such as General Mills Fiber One, Lean Cuisine, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Snackwell's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.3%
Total Basket $ (median)
$56.78

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Snackwell's Consumer Demographics

demographic
index
Female
102
Male
83
<24
78
25-34
74
35-44
100
45-54
113
55-64
148
65+
135
African American
92
Asian
51
Caucasian
110
Hispanic
61
demographic
index
Has Kids
99
No Kids
103
- $20k
71
$20k-40k
86
$40k-60k
87
$60k-80k
95
$80k-100k
90
$100k-125k
131
$125k +
146
No College
89
College
102
Adv. Degree
105

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Snackwell's Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 7.6x
Lean Cuisine 7.2x
Weight Watchers Smart Ones 6.7x
Quaker 5.0x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
449

Where is Snackwell's Purchased?

channels
index
Club
1
Dollar
11
Drug
24
Food
152
Gas & Convenience
31
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 2.0x
Weight Watchers Smart Ones 2.0x
Yoplait Light 1.6x
Lean Cuisine 1.6x

How Did They Pay?

method
index
Cash
92
Credit
106
Debit
96
Food Stamps
124

When is Snackwell's Purchased?

day of week
Sun
17.4%
Mon
13.0%
Tue
12.6%
Wed
12.2%
Thu
12.0%
Fri
16.2%
Sat
16.6%
time of day
Morning
18.6%
Noon
16.0%
Afternoon
31.5%
Evening
26.9%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Snackwell's consumers purchase?

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Why do Snackwell's consumers try new brands?

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Where do Snackwell's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Snackwell's Target Market

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Who actually buys Snackwell's? Do these consumers match the intended target market of Snackwell's?

Thought bubble

What motivates the target market to purchase Snackwell's?

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What other target market should Snackwell's look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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