Snackwell's Consumer Insights

Who buys Snackwell's?

A Snackwell's consumer is generally very high income, Caucasian, and older age. Snackwell's consumers are more likely to purchase Snackwell's during larger pantry stocking trips. Brands such as General Mills Fiber One, Lean Cuisine, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Snackwell's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.3%
Total Basket $ (median)
$56.78

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Snackwell's Consumer Demographics

demographic
index
Female
102
Male
83
<24
78
25-34
74
35-44
100
45-54
113
55-64
148
65+
135
African American
92
Asian
51
Caucasian
110
Hispanic
61
demographic
index
Has Kids
99
No Kids
103
- $20k
71
$20k-40k
86
$40k-60k
87
$60k-80k
95
$80k-100k
90
$100k-125k
131
$125k +
146
No College
89
College
102
Adv. Degree
105

Understand Snackwell's Consumer Behavior

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Snackwell's Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 7.6x
Lean Cuisine 7.2x
Weight Watchers Smart Ones 6.7x
Quaker 5.0x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
449

Where is Snackwell's Purchased?

channels
index
Club
1
Dollar
11
Drug
24
Food
152
Gas & Convenience
31
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 2.0x
Weight Watchers Smart Ones 2.0x
Yoplait Light 1.6x
Lean Cuisine 1.6x

How Did They Pay?

method
index
Cash
92
Credit
106
Debit
96
Food Stamps
124

When is Snackwell's Purchased?

day of week
Sun
17.4%
Mon
13.0%
Tue
12.6%
Wed
12.2%
Thu
12.0%
Fri
16.2%
Sat
16.6%
time of day
Morning
18.6%
Noon
16.0%
Afternoon
31.5%
Evening
26.9%
Late
7.0%

About Our Snackwell's Consumer Insights

How do we know who buys Snackwell's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Snackwell's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.