Snapple Consumer Insights

Who buys Snapple?

A Snapple consumer is generally very high income, African American, and senior age. Snapple consumers are more likely to purchase Snapple during larger pantry stocking trips. Brands such as Arizona (Beverage), Gold Peak, and Sparkling Ice also tend to be purchased in the same trip. See sample consumer insights data below.

Snapple Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
8.7%
Total Basket $ (median)
$22.89

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Snapple Consumer Demographics

demographic
index
Female
98
Male
120
<24
108
25-34
89
35-44
95
45-54
116
55-64
107
65+
139
African American
120
Asian
107
Caucasian
97
Hispanic
99
demographic
index
Has Kids
94
No Kids
114
- $20k
115
$20k-40k
89
$40k-60k
94
$60k-80k
95
$80k-100k
96
$100k-125k
103
$125k +
124
No College
120
College
95
Adv. Degree
103

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Snapple Basket Affinity & Size

brand
basket affinity
Arizona (Beverage) 4.3x
Gold Peak 4.0x
Sparkling Ice 4.0x
Perdue 3.9x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
273

Where is Snapple Purchased?

channels
index
Beauty
4
Club
109
Dollar
60
Drug
57
Food
181
Gas & Convenience
198
Mass
43
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Arizona (Beverage) 1.4x
Red Bull 1.4x
Monster Energy 1.3x

How Did They Pay?

method
index
Cash
123
Credit
103
Debit
85
Food Stamps
109

When is Snapple Purchased?

day of week
Sun
18.0%
Mon
13.0%
Tue
11.8%
Wed
11.9%
Thu
12.2%
Fri
15.7%
Sat
17.4%
time of day
Morning
15.8%
Noon
16.8%
Afternoon
35.2%
Evening
25.6%
Late
6.7%

Get More Snapple Data

Contact us for the latest Snapple consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Snapple consumers switch to?

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Why do consumers stop buying Snapple products?

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Which retailers do Snapple shoppers prefer to shop at?

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What motivates consumers to try Snapple products?

Research the Snapple Target Market

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Who actually buys Snapple? Do these consumers match the intended target market of Snapple?

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What motivates the target market to purchase Snapple?

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What other target market should Snapple look at?

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Which other brands have a similar target market?

About Our Snapple Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.