Snapps Consumer Insights

Who buys Snapps? A Snapps consumer is generally very low income, African American, and young adult age. Snapps consumers are more likely to purchase Snapps during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Red Baron, and Armour also tend to be purchased in the same trip. Sample consumer insights data below.

Snapps Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
4.8%
Total Basket $ (median)
$20.64

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Snapps Consumer Demographics

demographic
index
Female
99
Male
109
<24
135
25-34
159
35-44
76
45-54
74
55-64
96
65+
35
African American
110
Asian
31
Caucasian
108
Hispanic
89
demographic
index
Has Kids
101
No Kids
97
- $20k
190
$20k-40k
149
$40k-60k
103
$60k-80k
148
$80k-100k
47
$100k-125k
36
$125k +
17
No College
178
College
93
Adv. Degree
40

Understand Snapps Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Snapps Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 17.3x
Red Baron 15.2x
Armour 10.3x
Banquet 8.7x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
193
Pantry Stocking (21+ Items)
411

Where is Snapps Purchased?

channels
index
Dollar
2736
Food
30
Gas & Convenience
83
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.0x
Marlboro 1.9x
Red Baron 1.8x
Totino's Pizza Rolls 1.8x

How Did They Pay?

method
index
Cash
110
Credit
60
Debit
108
Food Stamps
317

When is Snapps Purchased?

day of week
Sun
19.9%
Mon
12.0%
Tue
12.3%
Wed
12.3%
Thu
9.0%
Fri
15.5%
Sat
19.0%
time of day
Morning
11.9%
Noon
21.9%
Afternoon
33.6%
Evening
27.7%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Snapps consumers purchase?

check mark

Why do Snapps consumers try new brands?

check mark

Where do Snapps consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Snapps Target Market

Arrow and target

Who actually buys Snapps? Do these consumers match the intended target market of Snapps?

Thought bubble

What motivates the target market to purchase Snapps?

magnifying glass

What other target market should Snapps look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us