Snapps Consumer Insights

Who buys Snapps?

A Snapps consumer is generally very low income, African American, and young adult age. Snapps consumers are more likely to purchase Snapps during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Red Baron, and Armour also tend to be purchased in the same trip. See sample consumer insights data below.

Snapps Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
4.8%
Total Basket $ (median)
$20.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Snapps Consumer Demographics

demographic
index
Female
99
Male
109
<24
135
25-34
159
35-44
76
45-54
74
55-64
96
65+
35
African American
110
Asian
31
Caucasian
108
Hispanic
89
demographic
index
Has Kids
101
No Kids
97
- $20k
190
$20k-40k
149
$40k-60k
103
$60k-80k
148
$80k-100k
47
$100k-125k
36
$125k +
17
No College
178
College
93
Adv. Degree
40

Understand Snapps Consumer Behavior

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Snapps Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 17.3x
Red Baron 15.2x
Armour 10.3x
Banquet 8.7x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
193
Pantry Stocking (21+ Items)
411

Where is Snapps Purchased?

channels
index
Dollar
2736
Food
30
Gas & Convenience
83
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.0x
Marlboro 1.9x
Red Baron 1.8x
Totino's Pizza Rolls 1.8x

How Did They Pay?

method
index
Cash
110
Credit
60
Debit
108
Food Stamps
317

When is Snapps Purchased?

day of week
Sun
19.9%
Mon
12.0%
Tue
12.3%
Wed
12.3%
Thu
9.0%
Fri
15.5%
Sat
19.0%
time of day
Morning
11.9%
Noon
21.9%
Afternoon
33.6%
Evening
27.7%
Late
5.0%

Get More Snapps Data

Contact us for the latest Snapps consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Snapps consumers switch to?

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Why do consumers stop buying Snapps products?

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Which retailers do Snapps shoppers prefer to shop at?

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What motivates consumers to try Snapps products?

Research the Snapps Target Market

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Who actually buys Snapps? Do these consumers match the intended target market of Snapps?

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What motivates the target market to purchase Snapps?

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What other target market should Snapps look at?

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Which other brands have a similar target market?

About Our Snapps Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.