Snickers Consumer Insights

Who buys Snickers? Snickers consumers are generally very low income, African American, and young adult age. Snickers consumers are more likely to purchase Snickers during larger pantry stocking trips. Brands such as Twix, Kit Kat, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. Sample consumer insights data below.

Snickers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.78
% of Basket $ (median)
7.6%
Total Basket $ (median)
$23.32

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Snickers Consumer Demographics

demographic
index
Female
100
Male
97
<24
93
25-34
107
35-44
95
45-54
100
55-64
102
65+
99
African American
149
Asian
102
Caucasian
95
Hispanic
109
demographic
index
Has Kids
96
No Kids
109
- $20k
117
$20k-40k
113
$40k-60k
107
$60k-80k
102
$80k-100k
95
$100k-125k
86
$125k +
75
No College
107
College
100
Adv. Degree
93

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Snickers Basket Affinity & Size

brand
basket affinity
Twix 27.7x
Kit Kat 12.4x
Reese's Peanut Butter Cups 10.6x
M&M's 8.4x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
228

Where is Snickers Purchased?

channels
index
Beauty
4
Club
92
Dollar
284
Drug
284
Food
80
Gas & Convenience
225
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.2x
Hawaiian Punch 1.2x
Twix 1.2x
Hostess 1.2x

How Did They Pay?

method
index
Cash
127
Credit
93
Debit
92
Food Stamps
110

When is Snickers Purchased?

day of week
Sun
14.1%
Mon
13.0%
Tue
13.6%
Wed
13.3%
Thu
14.3%
Fri
15.9%
Sat
15.9%
time of day
Morning
15.4%
Noon
15.6%
Afternoon
33.5%
Evening
28.2%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Snickers consumers purchase?

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Why do Snickers consumers try new brands?

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Where do Snickers consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Snickers Target Market

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Who actually buys Snickers? Do these consumers match the intended target market of Snickers?

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What motivates the target market to purchase Snickers?

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What other target market should Snickers look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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