Snickers Consumer Insights

Who buys Snickers?

A Snickers consumer is generally very low income, African American, and young adult age. Snickers consumers are more likely to purchase Snickers during larger pantry stocking trips. Brands such as Twix, Kit Kat, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. See sample consumer insights data below.

Snickers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.78
% of Basket $ (median)
7.6%
Total Basket $ (median)
$23.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Snickers Consumer Demographics

demographic
index
Female
100
Male
97
<24
93
25-34
107
35-44
95
45-54
100
55-64
102
65+
99
African American
149
Asian
102
Caucasian
95
Hispanic
109
demographic
index
Has Kids
96
No Kids
109
- $20k
117
$20k-40k
113
$40k-60k
107
$60k-80k
102
$80k-100k
95
$100k-125k
86
$125k +
75
No College
107
College
100
Adv. Degree
93

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Snickers Basket Affinity & Size

brand
basket affinity
Twix 27.7x
Kit Kat 12.4x
Reese's Peanut Butter Cups 10.6x
M&M's 8.4x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
228

Where is Snickers Purchased?

channels
index
Beauty
4
Club
92
Dollar
284
Drug
284
Food
80
Gas & Convenience
225
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.2x
Hawaiian Punch 1.2x
Twix 1.2x
Hostess 1.2x

How Did They Pay?

method
index
Cash
127
Credit
93
Debit
92
Food Stamps
110

When is Snickers Purchased?

day of week
Sun
14.1%
Mon
13.0%
Tue
13.6%
Wed
13.3%
Thu
14.3%
Fri
15.9%
Sat
15.9%
time of day
Morning
15.4%
Noon
15.6%
Afternoon
33.5%
Evening
28.2%
Late
7.4%

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Better understand Snickers consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Snickers consumers switch to?

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Why do consumers stop buying Snickers products?

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Which retailers do Snickers shoppers prefer to shop at?

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What motivates consumers to try Snickers products?

Research the Snickers Target Market

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Who actually buys Snickers? Do these consumers match the intended target market of Snickers?

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What motivates the target market to buy Snickers?

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What other target market should Snickers look at?

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Which other brands have a similar target market?

About Our Snickers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.