Snickers Almond Consumer Insights

Who buys Snickers Almond?

A Snickers Almond consumer is generally very low income, African American, and senior age. Snickers Almond consumers are more likely to purchase Snickers Almond during larger pantry stocking trips. Brands such as Twix, M&M's, and Kit Kat also tend to be purchased in the same trip. Sample consumer insights data below.

Snickers Almond Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.20
% of Basket $ (median)
8.2%
Total Basket $ (median)
$14.60

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Snickers Almond Consumer Demographics

demographic
index
Female
101
Male
94
<24
99
25-34
101
35-44
95
45-54
103
55-64
112
65+
113
African American
185
Asian
160
Caucasian
80
Hispanic
140
demographic
index
Has Kids
91
No Kids
120
- $20k
145
$20k-40k
135
$40k-60k
119
$60k-80k
93
$80k-100k
75
$100k-125k
76
$125k +
52
No College
114
College
100
Adv. Degree
85

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Snickers Almond Basket Affinity & Size

brand
basket affinity
Twix 27.8x
M&M's 10.9x
Kit Kat 10.2x
Reese's Peanut Butter Cups 9.5x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
169

Where is Snickers Almond Purchased?

channels
index
Club
81
Dollar
169
Drug
544
Food
65
Gas & Convenience
520
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.6x
Huggies 1.5x
Monster Energy 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
159
Credit
85
Debit
84
Food Stamps
109

When is Snickers Almond Purchased?

day of week
Sun
14.4%
Mon
13.2%
Tue
15.1%
Wed
14.7%
Thu
13.7%
Fri
14.1%
Sat
14.9%
time of day
Morning
15.3%
Noon
14.1%
Afternoon
32.7%
Evening
29.7%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Snickers Almond consumers purchase?

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Why do Snickers Almond consumers try new brands?

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Where do Snickers Almond consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Snickers Almond Target Market

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Who actually buys Snickers Almond? Do these consumers match the intended target market of Snickers Almond?

Thought bubble

What motivates the target market to purchase Snickers Almond?

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What other target market should Snickers Almond look at?

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Which other brands have a similar target market?

About Our Snickers Almond Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.