Sno Balls Consumer Insights

Who buys Sno Balls?

A Sno Balls consumer is generally very low income, Hispanic, and older age. Sno Balls consumers are more likely to purchase Sno Balls during larger pantry stocking trips. Brands such as Hostess, Blue Bonnet, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Sno Balls Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.8%
Total Basket $ (median)
$62.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sno Balls Consumer Demographics

demographic
index
Female
102
Male
78
<24
87
25-34
72
35-44
91
45-54
113
55-64
189
65+
165
African American
62
Asian
68
Caucasian
106
Hispanic
108
demographic
index
Has Kids
87
No Kids
129
- $20k
127
$20k-40k
110
$40k-60k
119
$60k-80k
122
$80k-100k
96
$100k-125k
55
$125k +
54
No College
169
College
88
Adv. Degree
75

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Sno Balls Basket Affinity & Size

brand
basket affinity
Hostess 19.5x
Blue Bonnet 7.5x
Hefty 6.7x
Libby's 6.0x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
337

Where is Sno Balls Purchased?

channels
index
Beauty
5486
Club
12
Dollar
10
Drug
23
Food
81
Gas & Convenience
255
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hostess 2.0x
Marlboro 2.0x
Marlboro Gold Pack 1.9x
Diet Pepsi 1.6x

How Did They Pay?

method
index
Cash
115
Credit
98
Debit
87
Food Stamps
175

When is Sno Balls Purchased?

day of week
Sun
16.7%
Mon
13.1%
Tue
11.9%
Wed
12.9%
Thu
14.8%
Fri
15.5%
Sat
15.0%
time of day
Morning
12.7%
Noon
19.0%
Afternoon
39.2%
Evening
22.4%
Late
6.6%

Get More Sno Balls Data

Contact us for the latest Sno Balls consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sno Balls consumers switch to?

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Why do consumers stop buying Sno Balls products?

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Which retailers do Sno Balls shoppers prefer to shop at?

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What motivates consumers to try Sno Balls products?

Research the Sno Balls Target Market

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Who actually buys Sno Balls? Do these consumers match the intended target market of Sno Balls?

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What motivates the target market to buy Sno Balls?

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What other target market should Sno Balls look at?

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Which other brands have a similar target market?

About Our Sno Balls Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.