Snow's Consumer Insights

Who buys Snow's?

A Snow's consumer is generally very high income, Asian, and senior age. Snow's consumers are more likely to purchase Snow's during larger pantry stocking trips. Brands such as Barilla, Progresso, and Swanson also tend to be purchased in the same trip. Sample consumer insights data below.

Snow's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.9%
Total Basket $ (median)
$61.13

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Snow's Consumer Demographics

demographic
index
Female
100
Male
104
<24
80
25-34
66
35-44
96
45-54
119
55-64
167
65+
177
African American
42
Asian
175
Caucasian
98
Hispanic
75
demographic
index
Has Kids
92
No Kids
118
- $20k
73
$20k-40k
84
$40k-60k
82
$60k-80k
96
$80k-100k
118
$100k-125k
125
$125k +
129
No College
96
College
94
Adv. Degree
133

Understand Snow's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Snow's Basket Affinity & Size

brand
basket affinity
Barilla 8.3x
Progresso 7.1x
Swanson 5.5x
Starkist 5.3x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
463

Where is Snow's Purchased?

channels
index
Club
15
Dollar
6
Drug
215
Food
122
Gas & Convenience
8
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.6x
Oroweat 1.6x
Maxwell House 1.6x
Canada Dry 1.5x

How Did They Pay?

method
index
Cash
140
Credit
96
Debit
88
Food Stamps
59

When is Snow's Purchased?

day of week
Sun
19.1%
Mon
12.6%
Tue
12.3%
Wed
11.5%
Thu
12.4%
Fri
16.2%
Sat
15.8%
time of day
Morning
15.9%
Noon
18.9%
Afternoon
39.0%
Evening
21.6%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Snow's consumers purchase?

check mark

Why do Snow's consumers try new brands?

check mark

Where do Snow's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Snow's Target Market

Arrow and target

Who actually buys Snow's? Do these consumers match the intended target market of Snow's?

Thought bubble

What motivates the target market to purchase Snow's?

magnifying glass

What other target market should Snow's look at?

venn diagram

Which other brands have a similar target market?

About Our Snow's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.