Snuggle Consumer Insights

Who buys Snuggle?

A Snuggle consumer is generally lower income, African American, and lower middle age. Snuggle consumers are more likely to purchase Snuggle during larger pantry stocking trips. Brands such as Tide, Cascade, and Gain also tend to be purchased in the same trip. See sample consumer insights data below.

Snuggle Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
7.1%
Total Basket $ (median)
$55.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Snuggle Consumer Demographics

demographic
index
Female
102
Male
79
<24
95
25-34
96
35-44
104
45-54
102
55-64
93
65+
91
African American
119
Asian
78
Caucasian
100
Hispanic
106
demographic
index
Has Kids
102
No Kids
96
- $20k
107
$20k-40k
113
$40k-60k
106
$60k-80k
108
$80k-100k
94
$100k-125k
86
$125k +
75
No College
132
College
98
Adv. Degree
73

Understand Snuggle Consumer Behavior

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Snuggle Basket Affinity & Size

brand
basket affinity
Tide 6.2x
Cascade 6.2x
Gain 6.1x
Lysol 6.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
389

Where is Snuggle Purchased?

channels
index
Beauty
0
Club
106
Dollar
296
Drug
51
Food
107
Gas & Convenience
9
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.5x
Hawaiian Punch 1.4x
Kelloggs Frosted Flakes 1.4x
Marlboro Gold Pack 1.4x

How Did They Pay?

method
index
Cash
99
Credit
95
Debit
109
Food Stamps
79

When is Snuggle Purchased?

day of week
Sun
18.2%
Mon
12.8%
Tue
11.7%
Wed
11.6%
Thu
10.7%
Fri
15.6%
Sat
19.5%
time of day
Morning
14.7%
Noon
17.9%
Afternoon
35.1%
Evening
25.7%
Late
6.7%

Get More Snuggle Data

Contact us for the latest Snuggle consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Snuggle consumers switch to?

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Why do consumers stop buying Snuggle products?

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Which retailers do Snuggle shoppers prefer to shop at?

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What motivates consumers to try Snuggle products?

Research the Snuggle Target Market

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Who actually buys Snuggle? Do these consumers match the intended target market of Snuggle?

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What motivates the target market to buy Snuggle?

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What other target market should Snuggle look at?

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Which other brands have a similar target market?

About Our Snuggle Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.