S&W Consumer Insights

Who buys S&W?

A S&W consumer is generally very high income, Asian, and senior age. S&W consumers are more likely to purchase S&W during larger pantry stocking trips. Brands such as Jennie-O, Oroweat, and Mission (Foods) also tend to be purchased in the same trip. See sample consumer insights data below.

S&W Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.79
% of Basket $ (median)
2.9%
Total Basket $ (median)
$62.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

S&W Consumer Demographics

demographic
index
Female
99
Male
106
<24
101
25-34
94
35-44
97
45-54
102
55-64
119
65+
124
African American
44
Asian
138
Caucasian
94
Hispanic
122
demographic
index
Has Kids
97
No Kids
107
- $20k
70
$20k-40k
86
$40k-60k
84
$60k-80k
102
$80k-100k
116
$100k-125k
116
$125k +
126
No College
88
College
103
Adv. Degree
99

Understand S&W Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

S&W Basket Affinity & Size

brand
basket affinity
Jennie-O 8.0x
Oroweat 7.4x
Mission (Foods) 6.6x
Hunts 6.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
521

Where is S&W Purchased?

channels
index
Club
101
Dollar
72
Drug
9
Food
199
Gas & Convenience
6
Mass
45
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.2x
Taylor Farms 1.7x
Jennie-O 1.6x
Skippy 1.6x

How Did They Pay?

method
index
Cash
200
Credit
64
Debit
86
Food Stamps
83

When is S&W Purchased?

day of week
Sun
19.0%
Mon
14.1%
Tue
13.3%
Wed
11.8%
Thu
11.5%
Fri
13.6%
Sat
16.8%
time of day
Morning
15.1%
Noon
18.9%
Afternoon
36.8%
Evening
23.3%
Late
6.0%

About Our S&W Consumer Insights

How do we know who buys S&W? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the S&W consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.