S&W Consumer Insights

Who buys S&W? A S&W consumer is generally very high income, Asian, and senior age. S&W consumers are more likely to purchase S&W during larger pantry stocking trips. Brands such as Jennie-O, Oroweat, and Mission (Foods) also tend to be purchased in the same trip. Sample consumer insights data below.

S&W Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.79
% of Basket $ (median)
2.9%
Total Basket $ (median)
$62.77

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

S&W Consumer Demographics

demographic
index
Female
99
Male
106
<24
101
25-34
94
35-44
97
45-54
102
55-64
119
65+
124
African American
44
Asian
138
Caucasian
94
Hispanic
122
demographic
index
Has Kids
97
No Kids
107
- $20k
70
$20k-40k
86
$40k-60k
84
$60k-80k
102
$80k-100k
116
$100k-125k
116
$125k +
126
No College
88
College
103
Adv. Degree
99

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S&W Basket Affinity & Size

brand
basket affinity
Jennie-O 8.0x
Oroweat 7.4x
Mission (Foods) 6.6x
Hunts 6.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
521

Where is S&W Purchased?

channels
index
Club
101
Dollar
72
Drug
9
Food
199
Gas & Convenience
6
Mass
45
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.2x
Taylor Farms 1.7x
Jennie-O 1.6x
Skippy 1.6x

How Did They Pay?

method
index
Cash
200
Credit
64
Debit
86
Food Stamps
83

When is S&W Purchased?

day of week
Sun
19.0%
Mon
14.1%
Tue
13.3%
Wed
11.8%
Thu
11.5%
Fri
13.6%
Sat
16.8%
time of day
Morning
15.1%
Noon
18.9%
Afternoon
36.8%
Evening
23.3%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do S&W consumers purchase?

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Why do S&W consumers try new brands?

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Where do S&W consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the S&W Target Market

Arrow and target

Who actually buys S&W? Do these consumers match the intended target market of S&W?

Thought bubble

What motivates the target market to purchase S&W?

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What other target market should S&W look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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