Snyders Of Hanover Consumer Insights

Who buys Snyders Of Hanover? A Snyders Of Hanover consumer is generally very high income, Caucasian, and senior age. Snyders Of Hanover consumers are more likely to purchase Snyders Of Hanover during larger pantry stocking trips. Brands such as Pepperidge Farm Goldfish, Nabisco Triscuit, and Cheez-It also tend to be purchased in the same trip. Sample consumer insights data below.

Snyders Of Hanover Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.9%
Total Basket $ (median)
$61.50

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Snyders Of Hanover Consumer Demographics

demographic
index
Female
100
Male
98
<24
71
25-34
75
35-44
105
45-54
119
55-64
112
65+
126
African American
53
Asian
56
Caucasian
114
Hispanic
49
demographic
index
Has Kids
101
No Kids
97
- $20k
66
$20k-40k
71
$40k-60k
85
$60k-80k
99
$80k-100k
115
$100k-125k
125
$125k +
147
No College
83
College
99
Adv. Degree
126

Understand Snyders Of Hanover Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Snyders Of Hanover Basket Affinity & Size

brand
basket affinity
Pepperidge Farm Goldfish 3.9x
Nabisco Triscuit 3.7x
Cheez-It 3.5x
Perdue 3.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
437

Where is Snyders Of Hanover Purchased?

channels
index
Club
59
Dollar
23
Drug
33
Food
147
Gas & Convenience
57
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.4x
Perdue 1.4x
Utz 1.4x
Nabisco Triscuit 1.3x

How Did They Pay?

method
index
Cash
94
Credit
117
Debit
91
Food Stamps
75

When is Snyders Of Hanover Purchased?

day of week
Sun
16.9%
Mon
13.2%
Tue
13.2%
Wed
12.4%
Thu
12.7%
Fri
15.0%
Sat
16.6%
time of day
Morning
15.9%
Noon
18.3%
Afternoon
34.4%
Evening
25.7%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Snyders Of Hanover consumers purchase?

check mark

Why do Snyders Of Hanover consumers try new brands?

check mark

Where do Snyders Of Hanover consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Snyders Of Hanover Target Market

Arrow and target

Who actually buys Snyders Of Hanover? Do these consumers match the intended target market of Snyders Of Hanover?

Thought bubble

What motivates the target market to purchase Snyders Of Hanover?

magnifying glass

What other target market should Snyders Of Hanover look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us