So Delicious Consumer Insights

Who buys So Delicious?

A So Delicious consumer is generally very high income, Caucasian, and older age. So Delicious consumers are more likely to purchase So Delicious during larger pantry stocking trips. Brands such as Almond Breeze, Silk, and Starkist also tend to be purchased in the same trip. Sample consumer insights data below.

So Delicious Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.8%
Total Basket $ (median)
$43.93

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

So Delicious Consumer Demographics

demographic
index
Female
99
Male
109
<24
102
25-34
114
35-44
97
45-54
81
55-64
114
65+
112
African American
81
Asian
93
Caucasian
102
Hispanic
93
demographic
index
Has Kids
90
No Kids
124
- $20k
107
$20k-40k
95
$40k-60k
101
$60k-80k
93
$80k-100k
97
$100k-125k
97
$125k +
117
No College
68
College
102
Adv. Degree
130

Understand So Delicious Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

So Delicious Basket Affinity & Size

brand
basket affinity
Almond Breeze 11.6x
Silk 8.4x
Starkist 5.8x
Jennie-O 5.3x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
367

Where is So Delicious Purchased?

channels
index
Club
66
Dollar
2
Drug
5
Food
136
Gas & Convenience
4
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.9x
Silk 1.7x
Horizon Organic 1.6x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
82
Credit
119
Debit
94
Food Stamps
88

When is So Delicious Purchased?

day of week
Sun
15.0%
Mon
13.2%
Tue
13.0%
Wed
12.8%
Thu
14.2%
Fri
15.6%
Sat
16.3%
time of day
Morning
12.9%
Noon
15.9%
Afternoon
34.2%
Evening
29.5%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do So Delicious consumers purchase?

check mark

Why do So Delicious consumers try new brands?

check mark

Where do So Delicious consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the So Delicious Target Market

Arrow and target

Who actually buys So Delicious? Do these consumers match the intended target market of So Delicious?

Thought bubble

What motivates the target market to purchase So Delicious?

magnifying glass

What other target market should So Delicious look at?

venn diagram

Which other brands have a similar target market?

About Our So Delicious Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.