So Delicious Consumer Insights

Who buys So Delicious?

A So Delicious consumer is generally very high income, Caucasian, and older age. So Delicious consumers are more likely to purchase So Delicious during larger pantry stocking trips. Brands such as Almond Breeze, Silk, and Starkist also tend to be purchased in the same trip. See sample consumer insights data below.

So Delicious Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.8%
Total Basket $ (median)
$43.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

So Delicious Consumer Demographics

demographic
index
Female
99
Male
109
<24
102
25-34
114
35-44
97
45-54
81
55-64
114
65+
112
African American
81
Asian
93
Caucasian
102
Hispanic
93
demographic
index
Has Kids
90
No Kids
124
- $20k
107
$20k-40k
95
$40k-60k
101
$60k-80k
93
$80k-100k
97
$100k-125k
97
$125k +
117
No College
68
College
102
Adv. Degree
130

Understand So Delicious Consumer Behavior

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So Delicious Basket Affinity & Size

brand
basket affinity
Almond Breeze 11.6x
Silk 8.4x
Starkist 5.8x
Jennie-O 5.3x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
367

Where is So Delicious Purchased?

channels
index
Club
66
Dollar
2
Drug
5
Food
136
Gas & Convenience
4
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.9x
Silk 1.7x
Horizon Organic 1.6x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
82
Credit
119
Debit
94
Food Stamps
88

When is So Delicious Purchased?

day of week
Sun
15.0%
Mon
13.2%
Tue
13.0%
Wed
12.8%
Thu
14.2%
Fri
15.6%
Sat
16.3%
time of day
Morning
12.9%
Noon
15.9%
Afternoon
34.2%
Evening
29.5%
Late
7.5%

Get More So Delicious Data

Contact us for the latest So Delicious consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do So Delicious consumers switch to?

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Why do consumers stop buying So Delicious products?

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Which retailers do So Delicious shoppers prefer to shop at?

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What motivates consumers to try So Delicious products?

Research the So Delicious Target Market

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Who actually buys So Delicious? Do these consumers match the intended target market of So Delicious?

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What motivates the target market to purchase So Delicious?

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What other target market should So Delicious look at?

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Which other brands have a similar target market?

About Our So Delicious Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.