So Delicious Consumer Insights

Who buys So Delicious?

A So Delicious consumer is generally very high income, Caucasian, and older age. So Delicious consumers are more likely to purchase So Delicious during larger pantry stocking trips. Brands such as Almond Breeze, Silk, and Starkist also tend to be purchased in the same trip. See sample consumer insights data below.

So Delicious Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.8%
Total Basket $ (median)
$43.93

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

So Delicious Consumer Demographics

demographic
index
Female
99
Male
109
<24
102
25-34
114
35-44
97
45-54
81
55-64
114
65+
112
African American
81
Asian
93
Caucasian
102
Hispanic
93
demographic
index
Has Kids
90
No Kids
124
- $20k
107
$20k-40k
95
$40k-60k
101
$60k-80k
93
$80k-100k
97
$100k-125k
97
$125k +
117
No College
68
College
102
Adv. Degree
130

Understand So Delicious Consumer Behavior

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So Delicious Basket Affinity & Size

brand
basket affinity
Almond Breeze 11.6x
Silk 8.4x
Starkist 5.8x
Jennie-O 5.3x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
367

Where is So Delicious Purchased?

channels
index
Club
66
Dollar
2
Drug
5
Food
136
Gas & Convenience
4
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.9x
Silk 1.7x
Horizon Organic 1.6x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
82
Credit
119
Debit
94
Food Stamps
88

When is So Delicious Purchased?

day of week
Sun
15.0%
Mon
13.2%
Tue
13.0%
Wed
12.8%
Thu
14.2%
Fri
15.6%
Sat
16.3%
time of day
Morning
12.9%
Noon
15.9%
Afternoon
34.2%
Evening
29.5%
Late
7.5%

About Our So Delicious Consumer Insights

How do we know who buys So Delicious? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the So Delicious consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.