SoBe Consumer Insights

Who buys SoBe?

A SoBe consumer is generally higher income, Caucasian, and older age. SoBe consumers are more likely to purchase SoBe during larger pantry stocking trips. Brands such as Smart Balance, Perdue, and Pop-Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

SoBe Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.85
% of Basket $ (median)
6.0%
Total Basket $ (median)
$30.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

SoBe Consumer Demographics

demographic
index
Female
99
Male
109
<24
96
25-34
73
35-44
107
45-54
112
55-64
142
65+
55
African American
66
Asian
70
Caucasian
110
Hispanic
57
demographic
index
Has Kids
92
No Kids
119
- $20k
92
$20k-40k
110
$40k-60k
99
$60k-80k
93
$80k-100k
103
$100k-125k
112
$125k +
89
No College
103
College
101
Adv. Degree
92

Understand SoBe Consumer Behavior

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SoBe Basket Affinity & Size

brand
basket affinity
Smart Balance 10.4x
Perdue 7.5x
Pop-Tarts 7.0x
Sparkling Ice 6.6x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
331

Where is SoBe Purchased?

channels
index
Beauty
1
Club
78
Dollar
46
Drug
37
Food
139
Gas & Convenience
181
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.8x
Utz 1.7x
Arizona (Beverage) 1.6x
Entenmann's 1.6x

How Did They Pay?

method
index
Cash
101
Credit
104
Debit
96
Food Stamps
91

When is SoBe Purchased?

day of week
Sun
17.5%
Mon
12.5%
Tue
12.2%
Wed
12.7%
Thu
12.9%
Fri
14.8%
Sat
17.4%
time of day
Morning
13.9%
Noon
17.4%
Afternoon
35.1%
Evening
26.7%
Late
7.0%

Get More SoBe Data

Contact us for the latest SoBe consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do SoBe consumers switch to?

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Why do consumers stop buying SoBe products?

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Which retailers do SoBe shoppers prefer to shop at?

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What motivates consumers to try SoBe products?

Research the SoBe Target Market

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Who actually buys SoBe? Do these consumers match the intended target market of SoBe?

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What motivates the target market to purchase SoBe?

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What other target market should SoBe look at?

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Which other brands have a similar target market?

About Our SoBe Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.