SoBe Lifewater Consumer Insights

Who buys SoBe Lifewater?

A SoBe Lifewater consumer is generally higher income, Caucasian, and older age. SoBe Lifewater consumers are more likely to purchase SoBe Lifewater during larger pantry stocking trips. Brands such as Archer Farms, Sparkling Ice, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

SoBe Lifewater Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.36
% of Basket $ (median)
6.9%
Total Basket $ (median)
$34.17

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

SoBe Lifewater Consumer Demographics

demographic
index
Female
100
Male
96
<24
80
25-34
68
35-44
108
45-54
113
55-64
156
65+
61
African American
52
Asian
54
Caucasian
115
Hispanic
40
demographic
index
Has Kids
90
No Kids
122
- $20k
83
$20k-40k
94
$40k-60k
99
$60k-80k
95
$80k-100k
117
$100k-125k
118
$125k +
92
No College
101
College
100
Adv. Degree
97

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SoBe Lifewater Basket Affinity & Size

brand
basket affinity
Archer Farms 9.3x
Sparkling Ice 8.6x
Lean Cuisine 5.9x
Weight Watchers Smart Ones 5.7x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
365

Where is SoBe Lifewater Purchased?

channels
index
Beauty
1
Club
47
Dollar
65
Drug
45
Food
111
Gas & Convenience
145
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.8x
Diet Mountain Dew 1.7x
Gold Peak 1.6x
Diet Pepsi 1.5x

How Did They Pay?

method
index
Cash
97
Credit
107
Debit
96
Food Stamps
71

When is SoBe Lifewater Purchased?

day of week
Sun
18.0%
Mon
12.5%
Tue
11.9%
Wed
12.6%
Thu
12.4%
Fri
15.3%
Sat
17.3%
time of day
Morning
13.5%
Noon
17.5%
Afternoon
36.1%
Evening
26.2%
Late
6.8%

About Our SoBe Lifewater Consumer Insights

How do we know who buys SoBe Lifewater? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the SoBe Lifewater consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.