SoBe Lifewater Consumer Insights

Who buys SoBe Lifewater? SoBe Lifewater consumers are generally higher income, Caucasian, and older age. SoBe Lifewater consumers are more likely to purchase SoBe Lifewater during larger pantry stocking trips. Brands such as Archer Farms, Sparkling Ice, and Lean Cuisine also tend to be purchased in the same trip. Sample consumer insights data below.

SoBe Lifewater Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.36
% of Basket $ (median)
6.9%
Total Basket $ (median)
$34.17

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

SoBe Lifewater Consumer Demographics

demographic
index
Female
100
Male
96
<24
80
25-34
68
35-44
108
45-54
113
55-64
156
65+
61
African American
52
Asian
54
Caucasian
115
Hispanic
40
demographic
index
Has Kids
90
No Kids
122
- $20k
83
$20k-40k
94
$40k-60k
99
$60k-80k
95
$80k-100k
117
$100k-125k
118
$125k +
92
No College
101
College
100
Adv. Degree
97

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SoBe Lifewater Basket Affinity & Size

brand
basket affinity
Archer Farms 9.3x
Sparkling Ice 8.6x
Lean Cuisine 5.9x
Weight Watchers Smart Ones 5.7x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
365

Where is SoBe Lifewater Purchased?

channels
index
Beauty
1
Club
47
Dollar
65
Drug
45
Food
111
Gas & Convenience
145
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.8x
Diet Mountain Dew 1.7x
Gold Peak 1.6x
Diet Pepsi 1.5x

How Did They Pay?

method
index
Cash
97
Credit
107
Debit
96
Food Stamps
71

When is SoBe Lifewater Purchased?

day of week
Sun
18.0%
Mon
12.5%
Tue
11.9%
Wed
12.6%
Thu
12.4%
Fri
15.3%
Sat
17.3%
time of day
Morning
13.5%
Noon
17.5%
Afternoon
36.1%
Evening
26.2%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do SoBe Lifewater consumers purchase?

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Why do SoBe Lifewater consumers try new brands?

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Where do SoBe Lifewater consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the SoBe Lifewater Target Market

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Who actually buys SoBe Lifewater? Do these consumers match the intended target market of SoBe Lifewater?

Thought bubble

What motivates the target market to purchase SoBe Lifewater?

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What other target market should SoBe Lifewater look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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