Sociables Consumer Insights

Who buys Sociables? A Sociables consumer is generally slightly higher income, Caucasian, and senior age. Sociables consumers are more likely to purchase Sociables during larger pantry stocking trips. Brands such as Nabisco Triscuit, Nabisco Wheat Thins, and Nabisco also tend to be purchased in the same trip. Sample consumer insights data below.

Sociables Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.7%
Total Basket $ (median)
$67.22

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sociables Consumer Demographics

demographic
index
Female
102
Male
83
<24
45
25-34
55
35-44
89
45-54
161
55-64
140
65+
201
African American
42
Asian
23
Caucasian
120
Hispanic
26
demographic
index
Has Kids
89
No Kids
126
- $20k
61
$20k-40k
118
$40k-60k
83
$60k-80k
106
$80k-100k
122
$100k-125k
117
$125k +
78
No College
115
College
99
Adv. Degree
88

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Sociables Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 17.7x
Nabisco Wheat Thins 15.6x
Nabisco 9.7x
Nabisco Ritz 8.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
494

Where is Sociables Purchased?

channels
index
Club
1
Drug
11
Food
190
Gas & Convenience
15
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.8x
Diet Mountain Dew 1.7x
Dannon Oikos 1.6x
Smart Balance 1.6x

How Did They Pay?

method
index
Cash
102
Credit
113
Debit
79
Food Stamps
173

When is Sociables Purchased?

day of week
Sun
14.7%
Mon
11.7%
Tue
14.6%
Wed
10.6%
Thu
12.3%
Fri
15.8%
Sat
20.3%
time of day
Morning
14.8%
Noon
16.4%
Afternoon
38.5%
Evening
23.9%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sociables consumers purchase?

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Why do Sociables consumers try new brands?

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Where do Sociables consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sociables Target Market

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Who actually buys Sociables? Do these consumers match the intended target market of Sociables?

Thought bubble

What motivates the target market to purchase Sociables?

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What other target market should Sociables look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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