Sociables Consumer Insights

Who buys Sociables?

A Sociables consumer is generally slightly higher income, Caucasian, and senior age. Sociables consumers are more likely to purchase Sociables during larger pantry stocking trips. Brands such as Nabisco Triscuit, Nabisco Wheat Thins, and Nabisco also tend to be purchased in the same trip. See sample consumer insights data below.

Sociables Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.7%
Total Basket $ (median)
$67.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sociables Consumer Demographics

demographic
index
Female
102
Male
83
<24
45
25-34
55
35-44
89
45-54
161
55-64
140
65+
201
African American
42
Asian
23
Caucasian
120
Hispanic
26
demographic
index
Has Kids
89
No Kids
126
- $20k
61
$20k-40k
118
$40k-60k
83
$60k-80k
106
$80k-100k
122
$100k-125k
117
$125k +
78
No College
115
College
99
Adv. Degree
88

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Sociables Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 17.7x
Nabisco Wheat Thins 15.6x
Nabisco 9.7x
Nabisco Ritz 8.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
494

Where is Sociables Purchased?

channels
index
Club
1
Drug
11
Food
190
Gas & Convenience
15
Mass
77
regions
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What Else Do They Buy?

brand
household affinity
Entenmann's 1.8x
Diet Mountain Dew 1.7x
Dannon Oikos 1.6x
Smart Balance 1.6x

How Did They Pay?

method
index
Cash
102
Credit
113
Debit
79
Food Stamps
173

When is Sociables Purchased?

day of week
Sun
14.7%
Mon
11.7%
Tue
14.6%
Wed
10.6%
Thu
12.3%
Fri
15.8%
Sat
20.3%
time of day
Morning
14.8%
Noon
16.4%
Afternoon
38.5%
Evening
23.9%
Late
6.3%

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Find Answers to Questions

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Which brands do Sociables consumers switch to?

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Why do consumers stop buying Sociables products?

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Which retailers do Sociables shoppers prefer to shop at?

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What motivates consumers to try Sociables products?

Research the Sociables Target Market

Arrow and target

Who actually buys Sociables? Do these consumers match the intended target market of Sociables?

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What motivates the target market to buy Sociables?

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What other target market should Sociables look at?

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Which other brands have a similar target market?

About Our Sociables Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.