Sodastream Consumer Insights

Who buys Sodastream?

A Sodastream consumer is generally median income, Caucasian, and adolescent age. Sodastream consumers are more likely to purchase Sodastream during larger pantry stocking trips. Brands such as Archer Farms, Kool-Aid, and Charmin also tend to be purchased in the same trip. See sample consumer insights data below.

Sodastream Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.88
% of Basket $ (median)
19.9%
Total Basket $ (median)
$44.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sodastream Consumer Demographics

demographic
index
Female
97
Male
126
<24
112
25-34
106
35-44
100
45-54
90
55-64
105
65+
79
African American
74
Asian
67
Caucasian
112
Hispanic
45
demographic
index
Has Kids
93
No Kids
117
- $20k
94
$20k-40k
114
$40k-60k
94
$60k-80k
119
$80k-100k
80
$100k-125k
106
$125k +
81
No College
75
College
101
Adv. Degree
122

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Sodastream Basket Affinity & Size

brand
basket affinity
Archer Farms 10.5x
Kool-Aid 9.7x
Charmin 5.9x
Febreze 5.2x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
232

Where is Sodastream Purchased?

channels
index
Club
21
Dollar
0
Drug
0
Food
6
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.4x
Red Bull 1.4x
Sparkling Ice 1.4x
Archer Farms 1.3x

How Did They Pay?

method
index
Cash
59
Credit
111
Debit
115
Food Stamps
56

When is Sodastream Purchased?

day of week
Sun
18.1%
Mon
12.4%
Tue
10.0%
Wed
10.1%
Thu
12.3%
Fri
16.9%
Sat
20.2%
time of day
Morning
14.7%
Noon
15.9%
Afternoon
36.1%
Evening
24.1%
Late
9.1%

About Our Sodastream Consumer Insights

How do we know who buys Sodastream? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sodastream consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.