Soft 'N Good Consumer Insights

Who buys Soft 'N Good?

A Soft 'N Good consumer is generally slightly higher income, Caucasian, and older age. Soft 'N Good consumers are more likely to purchase Soft 'N Good during larger pantry stocking trips. Brands such as Kraft Singles, Totino's Pizza Rolls, and Johnsonville also tend to be purchased in the same trip. See sample consumer insights data below.

Soft 'N Good Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.94
% of Basket $ (median)
3.0%
Total Basket $ (median)
$64.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Soft 'N Good Consumer Demographics

demographic
index
Female
102
Male
76
<24
43
25-34
79
35-44
117
45-54
102
55-64
121
65+
34
African American
28
Asian
14
Caucasian
122
Hispanic
34
demographic
index
Has Kids
112
No Kids
73
- $20k
98
$20k-40k
110
$40k-60k
112
$60k-80k
104
$80k-100k
117
$100k-125k
90
$125k +
54
No College
124
College
98
Adv. Degree
81

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Soft 'N Good Basket Affinity & Size

brand
basket affinity
Kraft Singles 6.9x
Totino's Pizza Rolls 6.5x
Johnsonville 5.5x
Jif 5.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
486

Where is Soft 'N Good Purchased?

channels
index
Club
12
Dollar
89
Drug
0
Food
55
Gas & Convenience
76
Mass
170
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 2.1x
Maxwell House 1.9x
Diet Mountain Dew 1.9x
Diet Pepsi 1.8x

How Did They Pay?

method
index
Cash
108
Credit
100
Debit
87
Food Stamps
187

When is Soft 'N Good Purchased?

day of week
Sun
19.0%
Mon
12.9%
Tue
11.9%
Wed
11.9%
Thu
11.1%
Fri
14.1%
Sat
19.2%
time of day
Morning
10.9%
Noon
16.4%
Afternoon
35.8%
Evening
28.5%
Late
8.4%

Get More Soft 'N Good Data

Contact us for the latest Soft 'N Good consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Soft 'N Good consumers switch to?

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Why do consumers stop buying Soft 'N Good products?

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Which retailers do Soft 'N Good shoppers prefer to shop at?

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What motivates consumers to try Soft 'N Good products?

Research the Soft 'N Good Target Market

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Who actually buys Soft 'N Good? Do these consumers match the intended target market of Soft 'N Good?

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What motivates the target market to purchase Soft 'N Good?

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What other target market should Soft 'N Good look at?

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Which other brands have a similar target market?

About Our Soft 'N Good Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.