Soft 'N Good Consumer Insights

Who buys Soft 'N Good?

A Soft 'N Good consumer is generally slightly higher income, Caucasian, and older age. Soft 'N Good consumers are more likely to purchase Soft 'N Good during larger pantry stocking trips. Brands such as Kraft Singles, Totino's Pizza Rolls, and Johnsonville also tend to be purchased in the same trip. See sample consumer insights data below.

Soft 'N Good Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.94
% of Basket $ (median)
3.0%
Total Basket $ (median)
$64.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Soft 'N Good Consumer Demographics

demographic
index
Female
102
Male
76
<24
43
25-34
79
35-44
117
45-54
102
55-64
121
65+
34
African American
28
Asian
14
Caucasian
122
Hispanic
34
demographic
index
Has Kids
112
No Kids
73
- $20k
98
$20k-40k
110
$40k-60k
112
$60k-80k
104
$80k-100k
117
$100k-125k
90
$125k +
54
No College
124
College
98
Adv. Degree
81

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Soft 'N Good Basket Affinity & Size

brand
basket affinity
Kraft Singles 6.9x
Totino's Pizza Rolls 6.5x
Johnsonville 5.5x
Jif 5.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
486

Where is Soft 'N Good Purchased?

channels
index
Club
12
Dollar
89
Drug
0
Food
55
Gas & Convenience
76
Mass
170
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 2.1x
Maxwell House 1.9x
Diet Mountain Dew 1.9x
Diet Pepsi 1.8x

How Did They Pay?

method
index
Cash
108
Credit
100
Debit
87
Food Stamps
187

When is Soft 'N Good Purchased?

day of week
Sun
19.0%
Mon
12.9%
Tue
11.9%
Wed
11.9%
Thu
11.1%
Fri
14.1%
Sat
19.2%
time of day
Morning
10.9%
Noon
16.4%
Afternoon
35.8%
Evening
28.5%
Late
8.4%

About Our Soft 'N Good Consumer Insights

How do we know who buys Soft 'N Good? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Soft 'N Good consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.