Soft Scrub Consumer Insights

Who buys Soft Scrub?

A Soft Scrub consumer is generally very high income, Hispanic, and senior age. Soft Scrub consumers are more likely to purchase Soft Scrub during larger pantry stocking trips. Brands such as Lysol, Clorox, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Soft Scrub Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.12
% of Basket $ (median)
5.3%
Total Basket $ (median)
$59.07

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Soft Scrub Consumer Demographics

demographic
index
Female
102
Male
76
<24
112
25-34
71
35-44
99
45-54
122
55-64
129
65+
138
African American
108
Asian
86
Caucasian
98
Hispanic
131
demographic
index
Has Kids
94
No Kids
113
- $20k
88
$20k-40k
82
$40k-60k
102
$60k-80k
93
$80k-100k
105
$100k-125k
109
$125k +
127
No College
100
College
97
Adv. Degree
116

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Soft Scrub Basket Affinity & Size

brand
basket affinity
Lysol 11.9x
Clorox 11.3x
Swiffer 9.8x
Febreze 8.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
408

Where is Soft Scrub Purchased?

channels
index
Beauty
3
Club
50
Dollar
240
Drug
118
Food
97
Gas & Convenience
2
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Snyders Of Hanover 1.4x
Smart Balance 1.4x
Olay 1.4x
Maxwell House 1.4x

How Did They Pay?

method
index
Cash
100
Credit
107
Debit
98
Food Stamps
44

When is Soft Scrub Purchased?

day of week
Sun
17.0%
Mon
13.8%
Tue
12.2%
Wed
12.6%
Thu
12.1%
Fri
14.0%
Sat
18.2%
time of day
Morning
16.8%
Noon
18.7%
Afternoon
34.7%
Evening
23.0%
Late
6.7%

Get More Soft Scrub Data

Contact us for the latest Soft Scrub consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Soft Scrub consumers switch to?

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Why do consumers stop buying Soft Scrub products?

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Which retailers do Soft Scrub shoppers prefer to shop at?

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What motivates consumers to try Soft Scrub products?

Research the Soft Scrub Target Market

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Who actually buys Soft Scrub? Do these consumers match the intended target market of Soft Scrub?

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What motivates the target market to buy Soft Scrub?

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What other target market should Soft Scrub look at?

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Which other brands have a similar target market?

About Our Soft Scrub Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.