Softlips Consumer Insights

Who buys Softlips?

A Softlips consumer is generally lower income, African American, and young adult age. Softlips consumers are more likely to purchase Softlips during larger pantry stocking trips. Brands such as Glade, Weight Watchers Smart Ones, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Softlips Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.6%
Total Basket $ (median)
$39.21

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Softlips Consumer Demographics

demographic
index
Female
105
Male
52
<24
102
25-34
110
35-44
107
45-54
92
55-64
71
65+
33
African American
125
Asian
73
Caucasian
105
Hispanic
58
demographic
index
Has Kids
101
No Kids
97
- $20k
109
$20k-40k
121
$40k-60k
112
$60k-80k
104
$80k-100k
92
$100k-125k
77
$125k +
70
No College
109
College
103
Adv. Degree
77

Understand Softlips Consumer Behavior

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Softlips Basket Affinity & Size

brand
basket affinity
Glade 10.2x
Weight Watchers Smart Ones 7.9x
Olay 7.6x
CoverGirl 7.1x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
287

Where is Softlips Purchased?

channels
index
Beauty
285
Club
12
Dollar
55
Drug
207
Food
35
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.5x
Cottonelle 1.4x
Chex Mix 1.4x
Red Baron 1.4x

How Did They Pay?

method
index
Cash
126
Credit
93
Debit
98
Food Stamps
82

When is Softlips Purchased?

day of week
Sun
15.7%
Mon
12.5%
Tue
12.7%
Wed
13.5%
Thu
12.0%
Fri
15.3%
Sat
18.2%
time of day
Morning
14.7%
Noon
16.4%
Afternoon
34.3%
Evening
26.5%
Late
8.2%

About Our Softlips Consumer Insights

How do we know who buys Softlips? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Softlips consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.