Softsoap Consumer Insights

Who buys Softsoap?

A Softsoap consumer is generally very low income, African American, and adolescent age. Softsoap consumers are more likely to purchase Softsoap during larger pantry stocking trips. Brands such as TRESemme, Colgate, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Softsoap Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.97
% of Basket $ (median)
6.4%
Total Basket $ (median)
$46.27

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Softsoap Consumer Demographics

demographic
index
Female
101
Male
90
<24
113
25-34
109
35-44
99
45-54
97
55-64
87
65+
84
African American
153
Asian
133
Caucasian
90
Hispanic
133
demographic
index
Has Kids
99
No Kids
102
- $20k
116
$20k-40k
109
$40k-60k
105
$60k-80k
102
$80k-100k
90
$100k-125k
92
$125k +
84
No College
106
College
100
Adv. Degree
93

Understand Softsoap Consumer Behavior

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Softsoap Basket Affinity & Size

brand
basket affinity
TRESemme 6.0x
Colgate 5.9x
Dove 5.5x
Secret 5.4x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
325

Where is Softsoap Purchased?

channels
index
Beauty
16
Club
74
Dollar
144
Drug
332
Food
72
Gas & Convenience
3
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.2x
Angel Soft 1.2x
Gold Peak 1.2x
Hefty 1.2x

How Did They Pay?

method
index
Cash
118
Credit
99
Debit
97
Food Stamps
51

When is Softsoap Purchased?

day of week
Sun
16.7%
Mon
13.3%
Tue
12.8%
Wed
12.6%
Thu
12.4%
Fri
14.6%
Sat
17.5%
time of day
Morning
15.5%
Noon
17.4%
Afternoon
33.9%
Evening
25.7%
Late
7.5%

Get More Softsoap Data

Contact us for the latest Softsoap consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Softsoap consumers switch to?

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Why do consumers stop buying Softsoap products?

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Which retailers do Softsoap shoppers prefer to shop at?

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What motivates consumers to try Softsoap products?

Research the Softsoap Target Market

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Who actually buys Softsoap? Do these consumers match the intended target market of Softsoap?

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What motivates the target market to purchase Softsoap?

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What other target market should Softsoap look at?

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Which other brands have a similar target market?

About Our Softsoap Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.