Softsoap Consumer Insights

Who buys Softsoap?

A Softsoap consumer is generally very low income, African American, and adolescent age. Softsoap consumers are more likely to purchase Softsoap during larger pantry stocking trips. Brands such as TRESemme, Colgate, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Softsoap Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.97
% of Basket $ (median)
6.4%
Total Basket $ (median)
$46.27

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Softsoap Consumer Demographics

demographic
index
Female
101
Male
90
<24
113
25-34
109
35-44
99
45-54
97
55-64
87
65+
84
African American
153
Asian
133
Caucasian
90
Hispanic
133
demographic
index
Has Kids
99
No Kids
102
- $20k
116
$20k-40k
109
$40k-60k
105
$60k-80k
102
$80k-100k
90
$100k-125k
92
$125k +
84
No College
106
College
100
Adv. Degree
93

Understand Softsoap Consumer Behavior

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Softsoap Basket Affinity & Size

brand
basket affinity
TRESemme 6.0x
Colgate 5.9x
Dove 5.5x
Secret 5.4x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
325

Where is Softsoap Purchased?

channels
index
Beauty
16
Club
74
Dollar
144
Drug
332
Food
72
Gas & Convenience
3
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.2x
Angel Soft 1.2x
Gold Peak 1.2x
Hefty 1.2x

How Did They Pay?

method
index
Cash
118
Credit
99
Debit
97
Food Stamps
51

When is Softsoap Purchased?

day of week
Sun
16.7%
Mon
13.3%
Tue
12.8%
Wed
12.6%
Thu
12.4%
Fri
14.6%
Sat
17.5%
time of day
Morning
15.5%
Noon
17.4%
Afternoon
33.9%
Evening
25.7%
Late
7.5%

About Our Softsoap Consumer Insights

How do we know who buys Softsoap? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Softsoap consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.