Softsoap Elements Consumer Insights

Who buys Softsoap Elements?

A Softsoap Elements consumer is generally slightly lower income, African American, and adolescent age. Softsoap Elements consumers are more likely to purchase Softsoap Elements during larger pantry stocking trips. Brands such as Dove, Febreze, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

Softsoap Elements Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.47
% of Basket $ (median)
2.6%
Total Basket $ (median)
$57.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Softsoap Elements Consumer Demographics

demographic
index
Female
101
Male
92
<24
123
25-34
107
35-44
94
45-54
104
55-64
91
65+
85
African American
158
Asian
102
Caucasian
93
Hispanic
122
demographic
index
Has Kids
99
No Kids
102
- $20k
101
$20k-40k
103
$40k-60k
113
$60k-80k
108
$80k-100k
86
$100k-125k
85
$125k +
93
No College
101
College
97
Adv. Degree
113

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Softsoap Elements Basket Affinity & Size

brand
basket affinity
Dove 6.7x
Febreze 6.3x
Neutrogena 5.9x
Secret 5.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
362

Where is Softsoap Elements Purchased?

channels
index
Beauty
27
Dollar
101
Drug
304
Food
22
Gas & Convenience
1
Mass
154
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gain 1.4x
Duncan Hines 1.3x
Huggies 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
132
Credit
89
Debit
101
Food Stamps
40

When is Softsoap Elements Purchased?

day of week
Sun
16.7%
Mon
12.3%
Tue
11.7%
Wed
13.2%
Thu
13.9%
Fri
14.2%
Sat
17.9%
time of day
Morning
16.3%
Noon
16.4%
Afternoon
34.4%
Evening
24.8%
Late
8.1%

Get More Softsoap Elements Data

Contact us for the latest Softsoap Elements consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Softsoap Elements consumers switch to?

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Why do consumers stop buying Softsoap Elements products?

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Which retailers do Softsoap Elements shoppers prefer to shop at?

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What motivates consumers to try Softsoap Elements products?

Research the Softsoap Elements Target Market

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Who actually buys Softsoap Elements? Do these consumers match the intended target market of Softsoap Elements?

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What motivates the target market to purchase Softsoap Elements?

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What other target market should Softsoap Elements look at?

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Which other brands have a similar target market?

About Our Softsoap Elements Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.