Softsoap Naturals Consumer Insights

Who buys Softsoap Naturals? A Softsoap Naturals consumer is generally very low income, Hispanic, and senior age. Softsoap Naturals consumers are more likely to purchase Softsoap Naturals during larger pantry stocking trips. Brands such as Dove, Puffs, and Charmin also tend to be purchased in the same trip. Sample consumer insights data below.

Softsoap Naturals Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.50
% of Basket $ (median)
3.8%
Total Basket $ (median)
$39.59

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Softsoap Naturals Consumer Demographics

demographic
index
Female
100
Male
98
<24
135
25-34
104
35-44
99
45-54
87
55-64
92
65+
169
African American
123
Asian
120
Caucasian
93
Hispanic
126
demographic
index
Has Kids
93
No Kids
115
- $20k
125
$20k-40k
110
$40k-60k
101
$60k-80k
96
$80k-100k
90
$100k-125k
96
$125k +
90
No College
98
College
100
Adv. Degree
100

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Softsoap Naturals Basket Affinity & Size

brand
basket affinity
Dove 9.0x
Puffs 7.1x
Charmin 7.0x
TRESemme 7.0x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
299

Where is Softsoap Naturals Purchased?

channels
index
Club
1
Dollar
227
Drug
492
Food
30
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Charmin 1.5x
Dannon Oikos 1.5x
Wrigley's Extra 1.5x
Puffs 1.5x

How Did They Pay?

method
index
Cash
127
Credit
100
Debit
92
Food Stamps
38

When is Softsoap Naturals Purchased?

day of week
Sun
17.6%
Mon
12.4%
Tue
12.4%
Wed
12.4%
Thu
12.6%
Fri
15.0%
Sat
17.7%
time of day
Morning
14.4%
Noon
16.8%
Afternoon
34.5%
Evening
26.1%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Softsoap Naturals consumers purchase?

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Why do Softsoap Naturals consumers try new brands?

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Where do Softsoap Naturals consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Softsoap Naturals Target Market

Arrow and target

Who actually buys Softsoap Naturals? Do these consumers match the intended target market of Softsoap Naturals?

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What motivates the target market to purchase Softsoap Naturals?

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What other target market should Softsoap Naturals look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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