Softsoap Naturals Consumer Insights

Who buys Softsoap Naturals?

A Softsoap Naturals consumer is generally very low income, Hispanic, and senior age. Softsoap Naturals consumers are more likely to purchase Softsoap Naturals during larger pantry stocking trips. Brands such as Dove, Puffs, and Charmin also tend to be purchased in the same trip. See sample consumer insights data below.

Softsoap Naturals Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.50
% of Basket $ (median)
3.8%
Total Basket $ (median)
$39.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Softsoap Naturals Consumer Demographics

demographic
index
Female
100
Male
98
<24
135
25-34
104
35-44
99
45-54
87
55-64
92
65+
169
African American
123
Asian
120
Caucasian
93
Hispanic
126
demographic
index
Has Kids
93
No Kids
115
- $20k
125
$20k-40k
110
$40k-60k
101
$60k-80k
96
$80k-100k
90
$100k-125k
96
$125k +
90
No College
98
College
100
Adv. Degree
100

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Softsoap Naturals Basket Affinity & Size

brand
basket affinity
Dove 9.0x
Puffs 7.1x
Charmin 7.0x
TRESemme 7.0x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
299

Where is Softsoap Naturals Purchased?

channels
index
Club
1
Dollar
227
Drug
492
Food
30
Mass
115
regions
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What Else Do They Buy?

brand
household affinity
Charmin 1.5x
Dannon Oikos 1.5x
Wrigley's Extra 1.5x
Puffs 1.5x

How Did They Pay?

method
index
Cash
127
Credit
100
Debit
92
Food Stamps
38

When is Softsoap Naturals Purchased?

day of week
Sun
17.6%
Mon
12.4%
Tue
12.4%
Wed
12.4%
Thu
12.6%
Fri
15.0%
Sat
17.7%
time of day
Morning
14.4%
Noon
16.8%
Afternoon
34.5%
Evening
26.1%
Late
8.2%

Get More Softsoap Naturals Data

Better understand Softsoap Naturals consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Softsoap Naturals consumers switch to?

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Why do consumers stop buying Softsoap Naturals products?

Store front

Which retailers do Softsoap Naturals shoppers prefer to shop at?

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What motivates consumers to try Softsoap Naturals products?

Research the Softsoap Naturals Target Market

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Who actually buys Softsoap Naturals? Do these consumers match the intended target market of Softsoap Naturals?

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What motivates the target market to buy Softsoap Naturals?

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What other target market should Softsoap Naturals look at?

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Which other brands have a similar target market?

About Our Softsoap Naturals Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.