Solo Consumer Insights

Who buys Solo?

A Solo consumer is generally very high income, Asian, and older age. Solo consumers are more likely to purchase Solo during larger pantry stocking trips. Brands such as Dixie, Hefty, and Ziploc also tend to be purchased in the same trip. See sample consumer insights data below.

Solo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.88
% of Basket $ (median)
6.3%
Total Basket $ (median)
$61.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Solo Consumer Demographics

demographic
index
Female
100
Male
101
<24
81
25-34
83
35-44
103
45-54
112
55-64
117
65+
114
African American
78
Asian
155
Caucasian
93
Hispanic
115
demographic
index
Has Kids
100
No Kids
100
- $20k
64
$20k-40k
83
$40k-60k
86
$60k-80k
91
$80k-100k
101
$100k-125k
126
$125k +
158
No College
82
College
101
Adv. Degree
116

Understand Solo Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Solo Basket Affinity & Size

brand
basket affinity
Dixie 19.4x
Hefty 13.2x
Ziploc 5.6x
Bounty 5.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
394

Where is Solo Purchased?

channels
index
Beauty
1
Club
404
Dollar
33
Drug
17
Food
91
Gas & Convenience
8
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dixie 1.5x
Horizon Organic 1.4x
Smart Balance 1.4x
Nutella 1.4x

How Did They Pay?

method
index
Cash
92
Credit
119
Debit
96
Food Stamps
33

When is Solo Purchased?

day of week
Sun
14.7%
Mon
11.7%
Tue
13.4%
Wed
13.4%
Thu
14.6%
Fri
16.0%
Sat
16.2%
time of day
Morning
15.6%
Noon
21.6%
Afternoon
35.4%
Evening
22.4%
Late
5.0%

Get More Solo Data

Contact us for the latest Solo consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Solo consumers switch to?

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Why do consumers stop buying Solo products?

Store front

Which retailers do Solo shoppers prefer to shop at?

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What motivates consumers to try Solo products?

Research the Solo Target Market

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Who actually buys Solo? Do these consumers match the intended target market of Solo?

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What motivates the target market to buy Solo?

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What other target market should Solo look at?

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Which other brands have a similar target market?

About Our Solo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.