Sonicare Consumer Insights

Who buys Sonicare? A Sonicare consumer is generally very high income, Asian, and senior age. Sonicare consumers are more likely to purchase Sonicare during larger pantry stocking trips. Brands such as Oral-B, Listerine, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

Sonicare Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$36.97
% of Basket $ (median)
35.8%
Total Basket $ (median)
$103.41

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sonicare Consumer Demographics

demographic
index
Female
96
Male
141
<24
79
25-34
94
35-44
101
45-54
102
55-64
100
65+
151
African American
81
Asian
238
Caucasian
91
Hispanic
62
demographic
index
Has Kids
92
No Kids
119
- $20k
78
$20k-40k
69
$40k-60k
85
$60k-80k
90
$80k-100k
102
$100k-125k
123
$125k +
171
No College
56
College
103
Adv. Degree
136

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Sonicare Basket Affinity & Size

brand
basket affinity
Oral-B 10.3x
Listerine 9.5x
Neutrogena 8.7x
Olay 7.7x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
205

Where is Sonicare Purchased?

channels
index
Beauty
26
Club
473
Drug
86
Food
11
Gas & Convenience
2
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
Neutrogena 1.4x
Olay 1.4x
Bertolli 1.3x

How Did They Pay?

method
index
Cash
51
Credit
139
Debit
99
Food Stamps
18

When is Sonicare Purchased?

day of week
Sun
16.8%
Mon
12.8%
Tue
11.5%
Wed
11.9%
Thu
12.8%
Fri
14.8%
Sat
19.3%
time of day
Morning
12.8%
Noon
21.5%
Afternoon
38.3%
Evening
23.7%
Late
3.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sonicare consumers purchase?

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Why do Sonicare consumers try new brands?

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Where do Sonicare consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sonicare Target Market

Arrow and target

Who actually buys Sonicare? Do these consumers match the intended target market of Sonicare?

Thought bubble

What motivates the target market to purchase Sonicare?

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What other target market should Sonicare look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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