Sonicare Consumer Insights

Who buys Sonicare?

A Sonicare consumer is generally very high income, Asian, and senior age. Sonicare consumers are more likely to purchase Sonicare during larger pantry stocking trips. Brands such as Oral-B, Listerine, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

Sonicare Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$36.97
% of Basket $ (median)
35.8%
Total Basket $ (median)
$103.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sonicare Consumer Demographics

demographic
index
Female
96
Male
141
<24
79
25-34
94
35-44
101
45-54
102
55-64
100
65+
151
African American
81
Asian
238
Caucasian
91
Hispanic
62
demographic
index
Has Kids
92
No Kids
119
- $20k
78
$20k-40k
69
$40k-60k
85
$60k-80k
90
$80k-100k
102
$100k-125k
123
$125k +
171
No College
56
College
103
Adv. Degree
136

Understand Sonicare Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Sonicare Basket Affinity & Size

brand
basket affinity
Oral-B 10.3x
Listerine 9.5x
Neutrogena 8.7x
Olay 7.7x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
205

Where is Sonicare Purchased?

channels
index
Beauty
26
Club
473
Drug
86
Food
11
Gas & Convenience
2
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
Neutrogena 1.4x
Olay 1.4x
Bertolli 1.3x

How Did They Pay?

method
index
Cash
51
Credit
139
Debit
99
Food Stamps
18

When is Sonicare Purchased?

day of week
Sun
16.8%
Mon
12.8%
Tue
11.5%
Wed
11.9%
Thu
12.8%
Fri
14.8%
Sat
19.3%
time of day
Morning
12.8%
Noon
21.5%
Afternoon
38.3%
Evening
23.7%
Late
3.8%

About Our Sonicare Consumer Insights

How do we know who buys Sonicare? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sonicare consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.