Sorrento Consumer Insights

Who buys Sorrento?

A Sorrento consumer is generally higher income, Hispanic, and lower middle age. Sorrento consumers are more likely to purchase Sorrento during larger pantry stocking trips. Brands such as Perdue, Barilla, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Sorrento Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.98
% of Basket $ (median)
5.8%
Total Basket $ (median)
$85.78

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sorrento Consumer Demographics

demographic
index
Female
100
Male
96
<24
100
25-34
94
35-44
104
45-54
101
55-64
101
65+
93
African American
51
Asian
73
Caucasian
103
Hispanic
129
demographic
index
Has Kids
104
No Kids
91
- $20k
76
$20k-40k
94
$40k-60k
95
$60k-80k
101
$80k-100k
102
$100k-125k
117
$125k +
113
No College
88
College
100
Adv. Degree
116

Understand Sorrento Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Sorrento Basket Affinity & Size

brand
basket affinity
Perdue 7.0x
Barilla 6.3x
Dannon Danimals 5.6x
Goya 5.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
486

Where is Sorrento Purchased?

channels
index
Club
78
Drug
2
Food
162
Gas & Convenience
2
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.8x
Perdue 1.8x
Smart Balance 1.8x
Utz 1.8x

How Did They Pay?

method
index
Cash
107
Credit
108
Debit
86
Food Stamps
138

When is Sorrento Purchased?

day of week
Sun
19.0%
Mon
13.5%
Tue
12.0%
Wed
11.8%
Thu
11.8%
Fri
14.1%
Sat
17.7%
time of day
Morning
15.9%
Noon
18.1%
Afternoon
34.9%
Evening
25.0%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sorrento consumers purchase?

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Why do Sorrento consumers try new brands?

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Where do Sorrento consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sorrento Target Market

Arrow and target

Who actually buys Sorrento? Do these consumers match the intended target market of Sorrento?

Thought bubble

What motivates the target market to purchase Sorrento?

magnifying glass

What other target market should Sorrento look at?

venn diagram

Which other brands have a similar target market?

About Our Sorrento Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.