S.O.S. Consumer Insights

Who buys S.O.S.?

A S.O.S. consumer is generally higher income, African American, and senior age. S.O.S. consumers are more likely to purchase S.O.S. during larger pantry stocking trips. Brands such as Dawn, Clorox, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

S.O.S. Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.2%
Total Basket $ (median)
$62.13

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

S.O.S. Consumer Demographics

demographic
index
Female
100
Male
97
<24
101
25-34
70
35-44
96
45-54
119
55-64
148
65+
173
African American
148
Asian
36
Caucasian
105
Hispanic
94
demographic
index
Has Kids
89
No Kids
125
- $20k
99
$20k-40k
102
$40k-60k
105
$60k-80k
98
$80k-100k
96
$100k-125k
109
$125k +
88
No College
126
College
96
Adv. Degree
90

Understand S.O.S. Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

S.O.S. Basket Affinity & Size

brand
basket affinity
Dawn 8.3x
Clorox 7.9x
Swiffer 6.5x
Lysol 6.2x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
413

Where is S.O.S. Purchased?

channels
index
Club
15
Dollar
348
Drug
35
Food
65
Gas & Convenience
2
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.4x
Marlboro Gold Pack 1.4x
Sunbeam 1.4x
French's 1.4x

How Did They Pay?

method
index
Cash
118
Credit
91
Debit
106
Food Stamps
55

When is S.O.S. Purchased?

day of week
Sun
18.5%
Mon
12.7%
Tue
12.7%
Wed
12.1%
Thu
10.6%
Fri
16.2%
Sat
17.2%
time of day
Morning
17.1%
Noon
17.3%
Afternoon
36.1%
Evening
24.2%
Late
5.4%

About Our S.O.S. Consumer Insights

How do we know who buys S.O.S.? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the S.O.S. consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.