Sour Patch Extreme Consumer Insights

Who buys Sour Patch Extreme? A Sour Patch Extreme consumer is generally higher income, African American, and lower middle age. Sour Patch Extreme consumers are more likely to purchase Sour Patch Extreme during larger pantry stocking trips. Brands such as Skittles, M&M's, and Jack Link's also tend to be purchased in the same trip. Sample consumer insights data below.

Sour Patch Extreme Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.98
% of Basket $ (median)
3.9%
Total Basket $ (median)
$25.28

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sour Patch Extreme Consumer Demographics

demographic
index
Female
101
Male
92
<24
108
25-34
99
35-44
114
45-54
90
55-64
74
65+
43
African American
156
Asian
88
Caucasian
98
Hispanic
110
demographic
index
Has Kids
111
No Kids
74
- $20k
112
$20k-40k
103
$40k-60k
93
$60k-80k
101
$80k-100k
88
$100k-125k
117
$125k +
95
No College
103
College
101
Adv. Degree
90

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Sour Patch Extreme Basket Affinity & Size

brand
basket affinity
Skittles 47.5x
M&M's 10.6x
Jack Link's 9.9x
Kit Kat 6.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
229

Where is Sour Patch Extreme Purchased?

channels
index
Drug
565
Mass
137
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gatorade G2 1.7x
Sunbeam 1.6x
Monster Energy 1.6x
Hawaiian Punch 1.6x

How Did They Pay?

method
index
Cash
141
Credit
73
Debit
103
Food Stamps
141

When is Sour Patch Extreme Purchased?

day of week
Sun
14.6%
Mon
12.5%
Tue
11.9%
Wed
8.9%
Thu
11.5%
Fri
21.9%
Sat
18.8%
time of day
Morning
12.3%
Noon
16.1%
Afternoon
33.2%
Evening
28.7%
Late
9.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sour Patch Extreme consumers purchase?

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Why do Sour Patch Extreme consumers try new brands?

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Where do Sour Patch Extreme consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sour Patch Extreme Target Market

Arrow and target

Who actually buys Sour Patch Extreme? Do these consumers match the intended target market of Sour Patch Extreme?

Thought bubble

What motivates the target market to purchase Sour Patch Extreme?

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What other target market should Sour Patch Extreme look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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