Sour Patch Extreme Consumer Insights

Who buys Sour Patch Extreme?

A Sour Patch Extreme consumer is generally higher income, African American, and lower middle age. Sour Patch Extreme consumers are more likely to purchase Sour Patch Extreme during larger pantry stocking trips. Brands such as Skittles, M&M's, and Jack Link's also tend to be purchased in the same trip. See sample consumer insights data below.

Sour Patch Extreme Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$0.98
% of Basket $ (median)
3.9%
Total Basket $ (median)
$25.28

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sour Patch Extreme Consumer Demographics

demographic
index
Female
101
Male
92
<24
108
25-34
99
35-44
114
45-54
90
55-64
74
65+
43
African American
156
Asian
88
Caucasian
98
Hispanic
110
demographic
index
Has Kids
111
No Kids
74
- $20k
112
$20k-40k
103
$40k-60k
93
$60k-80k
101
$80k-100k
88
$100k-125k
117
$125k +
95
No College
103
College
101
Adv. Degree
90

Understand Sour Patch Extreme Consumer Behavior

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Sour Patch Extreme Basket Affinity & Size

brand
basket affinity
Skittles 47.5x
M&M's 10.6x
Jack Link's 9.9x
Kit Kat 6.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
229

Where is Sour Patch Extreme Purchased?

channels
index
Drug
565
Mass
137
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gatorade G2 1.7x
Sunbeam 1.6x
Monster Energy 1.6x
Hawaiian Punch 1.6x

How Did They Pay?

method
index
Cash
141
Credit
73
Debit
103
Food Stamps
141

When is Sour Patch Extreme Purchased?

day of week
Sun
14.6%
Mon
12.5%
Tue
11.9%
Wed
8.9%
Thu
11.5%
Fri
21.9%
Sat
18.8%
time of day
Morning
12.3%
Noon
16.1%
Afternoon
33.2%
Evening
28.7%
Late
9.7%

About Our Sour Patch Extreme Consumer Insights

How do we know who buys Sour Patch Extreme? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sour Patch Extreme consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.