Sour Patch Kids Consumer Insights

Who buys Sour Patch Kids?

A Sour Patch Kids consumer is generally very high income, African American, and adolescent age. Sour Patch Kids consumers are more likely to purchase Sour Patch Kids during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and M&M's also tend to be purchased in the same trip. See sample consumer insights data below.

Sour Patch Kids Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.58
% of Basket $ (median)
6.3%
Total Basket $ (median)
$25.24

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sour Patch Kids Consumer Demographics

demographic
index
Female
101
Male
91
<24
118
25-34
99
35-44
106
45-54
110
55-64
63
65+
37
African American
123
Asian
95
Caucasian
98
Hispanic
111
demographic
index
Has Kids
111
No Kids
76
- $20k
100
$20k-40k
97
$40k-60k
90
$60k-80k
98
$80k-100k
108
$100k-125k
106
$125k +
110
No College
93
College
101
Adv. Degree
102

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Sour Patch Kids Basket Affinity & Size

brand
basket affinity
Skittles 25.5x
Twizzlers 10.3x
M&M's 7.7x
Twix 6.9x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
243

Where is Sour Patch Kids Purchased?

channels
index
Beauty
5
Club
124
Dollar
599
Drug
218
Food
62
Gas & Convenience
209
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skittles 1.4x
Red Bull 1.3x
Monster Energy 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
120
Credit
94
Debit
96
Food Stamps
106

When is Sour Patch Kids Purchased?

day of week
Sun
15.2%
Mon
11.3%
Tue
12.3%
Wed
12.8%
Thu
14.1%
Fri
16.8%
Sat
17.4%
time of day
Morning
12.6%
Noon
14.7%
Afternoon
34.4%
Evening
30.8%
Late
7.4%

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Find Answers to Questions

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Which brands do Sour Patch Kids consumers switch to?

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Why do consumers stop buying Sour Patch Kids products?

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Which retailers do Sour Patch Kids shoppers prefer to shop at?

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What motivates consumers to try Sour Patch Kids products?

Research the Sour Patch Kids Target Market

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Who actually buys Sour Patch Kids? Do these consumers match the intended target market of Sour Patch Kids?

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What motivates the target market to buy Sour Patch Kids?

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What other target market should Sour Patch Kids look at?

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Which other brands have a similar target market?

About Our Sour Patch Kids Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.