Sour Punch Consumer Insights

Who buys Sour Punch?

A Sour Punch consumer is generally higher income, African American, and adolescent age. Sour Punch consumers are more likely to purchase Sour Punch during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Sour Punch Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.28
% of Basket $ (median)
5.6%
Total Basket $ (median)
$22.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sour Punch Consumer Demographics

demographic
index
Female
101
Male
94
<24
118
25-34
96
35-44
101
45-54
109
55-64
89
65+
79
African American
168
Asian
108
Caucasian
93
Hispanic
131
demographic
index
Has Kids
104
No Kids
91
- $20k
82
$20k-40k
103
$40k-60k
100
$60k-80k
113
$80k-100k
75
$100k-125k
120
$125k +
96
No College
93
College
98
Adv. Degree
119

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Sour Punch Basket Affinity & Size

brand
basket affinity
Skittles 19.6x
Twizzlers 6.6x
Kit Kat 6.1x
Twix 6.0x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
261

Where is Sour Punch Purchased?

channels
index
Beauty
6
Club
526
Dollar
171
Drug
114
Food
26
Gas & Convenience
31
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.7x
Gold Peak 1.5x
Red Bull 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
121
Credit
89
Debit
103
Food Stamps
83

When is Sour Punch Purchased?

day of week
Sun
11.0%
Mon
12.3%
Tue
14.3%
Wed
16.5%
Thu
13.9%
Fri
16.9%
Sat
15.0%
time of day
Morning
16.0%
Noon
16.8%
Afternoon
34.6%
Evening
27.8%
Late
4.8%

Get More Sour Punch Data

Contact us for the latest Sour Punch consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sour Punch consumers switch to?

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Why do consumers stop buying Sour Punch products?

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Which retailers do Sour Punch shoppers prefer to shop at?

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What motivates consumers to try Sour Punch products?

Research the Sour Punch Target Market

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Who actually buys Sour Punch? Do these consumers match the intended target market of Sour Punch?

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What motivates the target market to buy Sour Punch?

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What other target market should Sour Punch look at?

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Which other brands have a similar target market?

About Our Sour Punch Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.