Sour Punch Consumer Insights

Who buys Sour Punch? A Sour Punch consumer is generally higher income, African American, and adolescent age. Sour Punch consumers are more likely to purchase Sour Punch during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Kit Kat also tend to be purchased in the same trip. Sample consumer insights data below.

Sour Punch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.28
% of Basket $ (median)
5.6%
Total Basket $ (median)
$22.86

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sour Punch Consumer Demographics

demographic
index
Female
101
Male
94
<24
118
25-34
96
35-44
101
45-54
109
55-64
89
65+
79
African American
168
Asian
108
Caucasian
93
Hispanic
131
demographic
index
Has Kids
104
No Kids
91
- $20k
82
$20k-40k
103
$40k-60k
100
$60k-80k
113
$80k-100k
75
$100k-125k
120
$125k +
96
No College
93
College
98
Adv. Degree
119

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Sour Punch Basket Affinity & Size

brand
basket affinity
Skittles 19.6x
Twizzlers 6.6x
Kit Kat 6.1x
Twix 6.0x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
261

Where is Sour Punch Purchased?

channels
index
Beauty
6
Club
526
Dollar
171
Drug
114
Food
26
Gas & Convenience
31
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.7x
Gold Peak 1.5x
Red Bull 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
121
Credit
89
Debit
103
Food Stamps
83

When is Sour Punch Purchased?

day of week
Sun
11.0%
Mon
12.3%
Tue
14.3%
Wed
16.5%
Thu
13.9%
Fri
16.9%
Sat
15.0%
time of day
Morning
16.0%
Noon
16.8%
Afternoon
34.6%
Evening
27.8%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sour Punch consumers purchase?

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Why do Sour Punch consumers try new brands?

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Where do Sour Punch consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sour Punch Target Market

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Who actually buys Sour Punch? Do these consumers match the intended target market of Sour Punch?

Thought bubble

What motivates the target market to purchase Sour Punch?

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What other target market should Sour Punch look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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