South Beach Diet Consumer Insights

Who buys South Beach Diet?

A South Beach Diet consumer is generally higher income, Caucasian, and older age. South Beach Diet consumers are more likely to purchase South Beach Diet during larger pantry stocking trips. Brands such as Dannon Oikos, Sparkling Ice, and Kelloggs Special K also tend to be purchased in the same trip. See sample consumer insights data below.

South Beach Diet Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.00
% of Basket $ (median)
6.7%
Total Basket $ (median)
$59.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

South Beach Diet Consumer Demographics

demographic
index
Female
101
Male
95
<24
55
25-34
84
35-44
101
45-54
113
55-64
134
65+
92
African American
49
Asian
33
Caucasian
115
Hispanic
59
demographic
index
Has Kids
94
No Kids
113
- $20k
65
$20k-40k
82
$40k-60k
117
$60k-80k
105
$80k-100k
92
$100k-125k
118
$125k +
103
No College
77
College
110
Adv. Degree
81

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South Beach Diet Basket Affinity & Size

brand
basket affinity
Dannon Oikos 6.0x
Sparkling Ice 5.8x
Kelloggs Special K 5.6x
Quaker Chewy 5.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
448

Where is South Beach Diet Purchased?

channels
index
Beauty
59
Dollar
70
Drug
76
Food
107
Gas & Convenience
34
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.6x
Dannon Oikos 1.6x
Weight Watchers Smart Ones 1.6x
Yoplait Light 1.5x

How Did They Pay?

method
index
Cash
79
Credit
116
Debit
99
Food Stamps
66

When is South Beach Diet Purchased?

day of week
Sun
16.9%
Mon
13.4%
Tue
12.7%
Wed
12.3%
Thu
13.5%
Fri
15.1%
Sat
16.1%
time of day
Morning
15.2%
Noon
15.9%
Afternoon
36.2%
Evening
25.8%
Late
6.9%

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Find Answers to Questions

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Which brands do South Beach Diet consumers switch to?

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Why do consumers stop buying South Beach Diet products?

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Which retailers do South Beach Diet shoppers prefer to shop at?

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What motivates consumers to try South Beach Diet products?

Research the South Beach Diet Target Market

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Who actually buys South Beach Diet? Do these consumers match the intended target market of South Beach Diet?

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What motivates the target market to buy South Beach Diet?

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What other target market should South Beach Diet look at?

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Which other brands have a similar target market?

About Our South Beach Diet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.