Southern Comfort Consumer Insights

Who buys Southern Comfort? A Southern Comfort consumer is generally higher income, Caucasian, and senior age. Southern Comfort consumers are more likely to purchase Southern Comfort during larger pantry stocking trips. Brands such as Hillshire Farm, International Delight, and Cool Whip also tend to be purchased in the same trip. Sample consumer insights data below.

Southern Comfort Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.4%
Total Basket $ (median)
$40.43

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Southern Comfort Consumer Demographics

demographic
index
Female
95
Male
149
<24
79
25-34
78
35-44
107
45-54
95
55-64
103
65+
273
African American
77
Asian
38
Caucasian
113
Hispanic
49
demographic
index
Has Kids
93
No Kids
116
- $20k
91
$20k-40k
125
$40k-60k
118
$60k-80k
90
$80k-100k
88
$100k-125k
129
$125k +
43
No College
130
College
100
Adv. Degree
65

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Southern Comfort Basket Affinity & Size

brand
basket affinity
Hillshire Farm 6.8x
International Delight 6.3x
Cool Whip 5.7x
Farmers Market 5.3x
basket size
index
Urgent Need (1-2 Items)
36
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
340

Where is Southern Comfort Purchased?

channels
index
Club
14
Drug
78
Food
126
Gas & Convenience
152
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.6x
Sunny Meadow 1.4x
Shedd's Country Crock 1.4x
Utz 1.4x

How Did They Pay?

method
index
Cash
135
Credit
105
Debit
80
Food Stamps
105

When is Southern Comfort Purchased?

day of week
Sun
11.7%
Mon
12.0%
Tue
12.1%
Wed
13.1%
Thu
12.5%
Fri
18.7%
Sat
19.8%
time of day
Morning
10.2%
Noon
13.9%
Afternoon
34.0%
Evening
35.2%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Southern Comfort consumers purchase?

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Why do Southern Comfort consumers try new brands?

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Where do Southern Comfort consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Southern Comfort Target Market

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Who actually buys Southern Comfort? Do these consumers match the intended target market of Southern Comfort?

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What motivates the target market to purchase Southern Comfort?

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What other target market should Southern Comfort look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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