Southern Comfort Consumer Insights

Who buys Southern Comfort?

A Southern Comfort consumer is generally higher income, Caucasian, and senior age. Southern Comfort consumers are more likely to purchase Southern Comfort during larger pantry stocking trips. Brands such as Hillshire Farm, International Delight, and Cool Whip also tend to be purchased in the same trip. See sample consumer insights data below.

Southern Comfort Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.4%
Total Basket $ (median)
$40.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Southern Comfort Consumer Demographics

demographic
index
Female
95
Male
149
<24
79
25-34
78
35-44
107
45-54
95
55-64
103
65+
273
African American
77
Asian
38
Caucasian
113
Hispanic
49
demographic
index
Has Kids
93
No Kids
116
- $20k
91
$20k-40k
125
$40k-60k
118
$60k-80k
90
$80k-100k
88
$100k-125k
129
$125k +
43
No College
130
College
100
Adv. Degree
65

Understand Southern Comfort Consumer Behavior

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Southern Comfort Basket Affinity & Size

brand
basket affinity
Hillshire Farm 6.8x
International Delight 6.3x
Cool Whip 5.7x
Farmers Market 5.3x
basket size
index
Urgent Need (1-2 Items)
36
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
340

Where is Southern Comfort Purchased?

channels
index
Club
14
Drug
78
Food
126
Gas & Convenience
152
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.6x
Sunny Meadow 1.4x
Shedd's Country Crock 1.4x
Utz 1.4x

How Did They Pay?

method
index
Cash
135
Credit
105
Debit
80
Food Stamps
105

When is Southern Comfort Purchased?

day of week
Sun
11.7%
Mon
12.0%
Tue
12.1%
Wed
13.1%
Thu
12.5%
Fri
18.7%
Sat
19.8%
time of day
Morning
10.2%
Noon
13.9%
Afternoon
34.0%
Evening
35.2%
Late
6.7%

About Our Southern Comfort Consumer Insights

How do we know who buys Southern Comfort? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Southern Comfort consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.